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Presentation for CA Downtown Association - 2012 Annual Conference October 30, 2012

…………. Marketing that puts you on the map. Presentation for CA Downtown Association - 2012 Annual Conference October 30, 2012. Marketing that puts you on the map. Branding Events for Locals. Presented by The Placemaking Group: Dennis Erokan Miriam Schaffer.

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Presentation for CA Downtown Association - 2012 Annual Conference October 30, 2012

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  1. ………… Marketing that puts you on the map Presentation for CA Downtown Association - 2012 Annual Conference October 30, 2012

  2. Marketing that puts you on the map Branding Events for Locals Presented by The Placemaking Group: • Dennis Erokan • Miriam Schaffer www.placemakinggroup.com

  3. Marketing that puts you on the map Branding Blueprint www.placemakinggroup.com

  4. Marketing that puts you on the map Branding What is a brand? ….Owning a single idea, concept or feeling in the mind or heart of the customer. Sometimes it’s just a word. A phrase. A thought. An emotion. ..you want to own it in the mind of the customer. A brand helps differentiate you from the competition. -Dave Dunn, Branding: The 6 Easy Steps www.placemakinggroup.com

  5. Marketing that puts you on the map Branding Blueprint:Brand Product: Your Event • What does your event offer? • How is it different from competitive events? www.placemakinggroup.com

  6. Marketing that puts you on the map Branding Blueprint:Brand Vision The big picture: What is your overall goal for your event for the next five years? www.placemakinggroup.com

  7. Marketing that puts you on the map Branding Blueprint:Target Audience • Who do you need to talk to? • What are their demographics? www.placemakinggroup.com

  8. Marketing that puts you on the map Branding Blueprint:Logo and Tagline • First build a name and personality for your downtown • Be sure of our downtown’s qualities and character www.placemakinggroup.com

  9. Marketing that puts you on the map Branding Blueprint:Brand Promise What does your event promise to deliver? www.placemakinggroup.com

  10. Marketing that puts you on the map Branding Blueprint:Brand Association & Credentials • Associations • Partners • Well known businesses • Attractions and events www.placemakinggroup.com

  11. Marketing that puts you on the map Branding Blueprint:Brand Message What is the single most important thought you want people to remember about your event and your downtown? www.placemakinggroup.com

  12. Marketing that puts you on the map Branding Blueprint:Brand Message: Fairfield Candy Festival The only candy festival of its kind in the U.S.A., located at the Jelly Belly Candy Co., with treats and fun for the entire family. www.placemakinggroup.com

  13. Marketing that puts you on the map How to Communicate Your Brand • Website • Traditional Publicity • Social Media • Advertising www.placemakinggroup.com

  14. Marketing that puts you on the map Website • Visually appealing • Up-to-Date • Keywords • Testimonials • One More thing To Do www.placemakinggroup.com

  15. Marketing that puts you on the map Publicity • Press Releases • Media Outreach • Put a face to the event www.placemakinggroup.com

  16. Marketing that puts you on the map Publicity Be a source for reporters: • HARO (HelpAReporter.com) • @helpareporter • @ProfNet • ReporterConnection.com www.placemakinggroup.com

  17. Marketing that puts you on the map Social Media • Blogs • Facebook • Twitter • Pinterest • YouTube www.placemakinggroup.com

  18. Marketing that puts you on the map Facebook • Connect with residents and visitors • Build excitement about events • Post videos to interest visitors • Use “Insights” to measure results www.placemakinggroup.com

  19. Marketing that puts you on the map Facebook • Update at least 5X/week • “Like” FB pages of local businesses and target audience • Embed the “like” button in your emails www.placemakinggroup.com

  20. Marketing that puts you on the map Twitter • Post 3X/Day. Stay on message • RT local business Tweets • Use and monitor hashtags (#) and @ • Use Twitpic • Link to your blog www.placemakinggroup.com

  21. Marketing that puts you on the map Pinterest • Promote your event on Pinterest • Ask local businesses to like and repin. www.placemakinggroup.com

  22. Marketing that puts you on the map YouTube • 2nd largest search engine • 4-billion+ Video views/Day • 50% more likely to come up in searches www.placemakinggroup.com

  23. Marketing that puts you on the map Advertising • Traditional media • Online • Businesses • Other Events • Facebook Ads www.placemakinggroup.com

  24. Marketing that puts you on the map The Placemaking Group derokan@placemakinggroup.com www.placemakinggroup.com Twitter: @Placemaking Facebook: facebook.com/placemakingPRweb www.placemakinggroup.com

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