1 / 16

Practical Marketing Services for Busy Business People

Get insights into online advertising, Google AdWords, website optimization, and more. Learn the new rules of marketing and PR for small businesses. Presentation by Marketing Hat.

pritt
Download Presentation

Practical Marketing Services for Busy Business People

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. a practical marketing service for busy business people Presentation by Marketing Hat www.marketinghat.com.au A Local South Australian Owned Business

  2. Insights into Online Advertising with a focus on Google Adwords Presentation by Marketing Hat | www.marketinghat.com.au| A Local South Australian Owned Business

  3. The new rules of marketing and PR for small/micro business Gone are the days of “interruption” marketing techniques as we are bombarded throughout the day with annoying ads. How do you filter them out? Now, it’s more important than ever to be found when someone is looking….. Presentation by Marketing Hat | www.marketinghat.com.au| A Local South Australian Owned Business

  4. Optimize your website for search Everything you do should be working towards optimizing your website to rank well in a search: -content that targets your audience -delivered in a way your audience want to receive it (blogs, podcasts, e-books, e-newsletter, website, social media) -clever use of tactics to attract results from search engines -responsive to all devices - RELEVANT KEYWORDS Presentation by Marketing Hat | www.marketinghat.com.au| A Local South Australian Owned Business

  5. Where can we advertise online? SEM – Search Engine Marketing • Google & Partners • Yahoo • Bing Social Media Marketing • Facebook • Linked In Directories • Yellow Pages online • Niche websites eg Natural Therapy Pages Presentation by Marketing Hat | www.marketinghat.com.au| A Local South Australian Owned Business

  6. Google Adwords - SEM • Engaged customers looking for solutions • Consistent, reliable traffic to your website • Precision targeting to your niche market • Multiple connections points opportunity Presentation by Marketing Hat | www.marketinghat.com.au| A Local South Australian Owned Business

  7. The Buying Cycle Presentation by Marketing Hat | www.marketinghat.com.au| A Local South Australian Owned Business

  8. Presentation by Marketing Hat | www.marketinghat.com.au| A Local South Australian Owned Business

  9. Presentation by Marketing Hat | www.marketinghat.com.au| A Local South Australian Owned Business

  10. Presentation by Marketing Hat | www.marketinghat.com.au| A Local South Australian Owned Business

  11. How does it work? • Sign up to Google Adwords • Write your ad • Choose location to advertise in • Pick your keywords & negative keywords • Choose a daily budget • Have a relevant landing page • Monitor for effectiveness – both impressions, CTR and sales/conversions YOU ONLY PAY FOR CLICKS Presentation by Marketing Hat | www.marketinghat.com.au| A Local South Australian Owned Business

  12. Advertising 101 • Understand your USP • Highlight specific aspects of your product or service that make you stand out • Include special prices, promotions or exclusive offers • Make you ad relevant to the landing page or vice versa • Headline 25 characters, each line 75 characters – be clever with words • Include KEYWORDS Presentation by Marketing Hat | www.marketinghat.com.au| A Local South Australian Owned Business

  13. Some Amazing Stats! • 65% of people click on Google ads when they are looking to buy an item online • More than 405 of Google users don’t even know the top three results of a search are paid advertisements • Google gets searched over 1 billion times a day – that’s 720,000 searches a minute • Ads in the top position are 10 x more likely to receive clicks than those in side position • Google dominates mobile search with 97% of market Presentation by Marketing Hat | www.marketinghat.com.au| A Local South Australian Owned Business

  14. How do we choose a Google Adword specialist? • My recommendations only: • Go local with someone you trust – support Australian businesses and have peace of mind • Be clear on the service charge (over and above cost of ads) • Shop around • Be clear on your desired outcomes – do you want to raise awareness with high impressions or do you want to make sales? Where on the buying cycle are you wanting to attract attention? • How will you measure your results? Presentation by Marketing Hat | www.marketinghat.com.au| A Local South Australian Owned Business

  15. Offer to GIBB Gals 1 hour free marketing consultation/coaching session with purchase of a Google adwords or marketing package Presentation by Marketing Hat | www.marketinghat.com.au| A Local South Australian Owned Business

  16. Marketing Packages • Coaching - 1 hour/month - $150/month • Coaching & Assistance - 6 hours/month - $550/month • "I'm gonna make it happen" package - 12 hours/month - $995/month No lock in contracts First Hour Free Presentation by Marketing Hat | www.marketinghat.com.au | A Local South Australian Owned Business

More Related