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By: Kelly

Questions: how have woman portrayed in TV commercials changed over time from the past in comparison to the present day, how has the language changed, and as a result, what affect has it had on woman in todays word?. By: Kelly. Objectives. Woman portrayed over time Change in language

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By: Kelly

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  1. Questions:how have woman portrayed in TV commercials changed over time from the past in comparison to the present day, how has the language changed, and as a result, what affect has it had on woman in todays word? By: Kelly

  2. Objectives • Woman portrayed over time • Change in language • The effect of the changes

  3. Change • Home products • Outdate • Sex object

  4. ChangE in Language

  5. Retro Kleenex napkin commercial 1950s http://www.youtube.com/watch?v=qyaa-Vz1lKA

  6. Boddington's beer advert 1992 http://www.youtube.com/watch?v=9mp646_H_xo

  7. EFFECT • adults, teens, children • Self-Worth, Self-appreciation • Social problems • dissatisfaction

  8. Importance

  9. QUIZ

  10. Works Cited "Depicting Women as Sex Objects In Television Advertising: Effects On Body Dissatisfaction." People - Eastern Kentucky University. 25 Apr. 2011. <http://people.eku.edu/winslowm/psy300/tygart.htm>. Kurtz, Jan. "Dream girls: Women in Advertising." EBSCO. N.p., n.d. 15 Apr. 2011. <http://web.ebscohost.com/pov/detail?sid=779c9a50-3f8a-4182-b422- 773273402285%40sessionmgr111&vid=1&hid=105&bdata=JnNpdGU9cG92LWxp dmU%3d#db=pwh&AN=9701163820>. "Portrayal of Women in the Media « The World of Advertising." The World of Advertising. N.p., n.d. 18 Apr. 2011. <http://theworldofads.wordpress.com/2007/02/07/portrayal-of-women-in-the-media/>. Schneider, Kenneth C., and Sharon Barich Schneider. "The Journal of Marketing." JSTOR. N.p., n.d. 16 Apr. 2011. <http://www.jstor.org/stable/1250149?&Search=yes&searchText=television&searchText=woman&searchText=commercials&list=hide&searchUri=%2Faction%2FdoAdvancedSearch%3Fq0%3Dwoman%2Bin%2Btelevision%2Bcommercials%26f0%3Dall%26c1%3DAND%26q1%3D%26f1%3Dall%26acc%3Don%26wc%3Don%26Search%3DSearch%26sd%3D%26ed%3D%26la%3D%26jo%3D&prevSearch=&item=5&ttl=1920&returnArticleService=showFullText>.

  11. Works Cited Taylor, Laramie D. "The Journal of Sex Research." JSTOR. N.p., n.d. 15 Apr. 2011. <http://www.jstor.org/pss/3813149?searchUrl=%2Faction%2FdoBasicSearch%3FQuery %3D%2528woman%2Bportrayed%2Bin%2Btelevision%2Bcommercials%252C%2Bpast% 2529%26gw%3Djtx%26acc%3Don%26prq%3D%2528woman%2Bin%2Btelevision%2Bco mmercials%2Bin%2Bthe%2Bpast%2BAND%2Bpresent%2529%26Search%3DSearch%26h p%3D25%26wc%3Don&Search=yes>. "The Effects of Television Advertising to Society." CityTvWeb. 27 Aug. 2007. 25 Apr. 2011. <http://www.citytvweb.com/the-effects-of-television-advertising-to-society/>. Wright, Lori. "Campus Journal: TV Commercials Influence What You Want to Do in Life, New Research Shows." University of New Hampshire. N.p., 14 May 2008. 15 Apr. 2011. <http://unh.edu/news/campusjournal/2008/May/14tv.cfm>.

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