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Leadership Through Creativity

Leadership Through Creativity. Dr Peter Kelly School of Science, Aalto University. Innovation is the act of introducing something new. Search and Select Strategy. Market already exists in some form Undertake detailed analysis to identify opportunities

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Leadership Through Creativity

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  1. Leadership ThroughCreativity Dr Peter Kelly School of Science, Aalto University

  2. Innovation is the act of introducing something new

  3. Search and Select Strategy • Market already exists in some form • Undertake detailed analysis to identify opportunities • Assess market potential on basis of segmentation and past demand • Assemble resources to exploit the opportunity

  4. What Type of Thinking Do We Use?

  5. NDA

  6. Easier to say no than contemplate implications of saying yes

  7. Resource providers conditioned to ask “why” not “why not”

  8. 5% of a big number is still a big number

  9. 50k – 100k+ is easy to find but then what

  10. We don’t need outside help

  11. An ability to think up and design new inventions, produce works of art, or solve problemsin new ways, or develop an idea based on an original, novel or unconventional approach

  12. Does it actually work?

  13. When does it work?

  14. Is Creativity Likely to Happen Here?

  15. Or Here?

  16. To get to a more innovative place we need to creatively explore

  17. Exploration is Inherently Intuitive

  18. What Can We Do With Our Means?

  19. What Are My/Our Means? • Who I am? • Traits, abilities and attributes of entrepreneur/team • What I know? • Education, experience and expertise • Who I know? • Social networks

  20. I want to invest my time doing this because ...

  21. Risk Little, Fail Cheap

  22. Affordable Loss:Risk Little, Fail Cheap • Put very small amounts of capital and time at risk to explore with an open mind • Is this something I want to do? • Is this something worth doing? • What informative experiments can I set up to assess riskiness of project? • Risking little implies thinking creatively about how to bring cost of discovery down while … • Primary due diligence

  23. Co-Create Solutions With Partners

  24. Co-Created Solution

  25. Co-Creator Mentality • Actively seek out potential co-creators • Open mind as to what is being created • Co-creators bring new resources and perspectives to the game • As decisions are made as to what and who are co-creating – choices are made (business plan)

  26. The Element of Surprise

  27. Who Would Have Thought?

  28. World’s First Jumbo Hostel

  29. New Co-Creation Possibilities

  30. Surprise Encounters

  31. Balancing Thinking Styles

  32. Visionary Leaders Already Do This

  33. Effectual EntrepreneurshipHolds Great Promise • Where do we spend our time (means) • What do we spend our time doing (affordable loss) • Who do we work with (co-creation) • Open to and seeking out new perspectives (surprise)

  34. Some Insightful Reads

  35. Effectual EntrepreneurshipIn Practice • Working in pairs, your challenge is to co-create a wallet that meets BOTH of your needs • Use any available materials & give the offering a name

  36. peter.kelly@aalto.fi+358 41 503 4508

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