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Networking for Results

Networking for Results. How to grown your business by growing your relationships. Discussion points. Who are you? Goal setting Your Audience What is networking? Your message Use them… don’t lose them Being effective Measuring success. Who are you?. Why are you really in business?

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Networking for Results

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  1. Networking for Results How to grown your business by growing your relationships Mary Webb; www.marywebbconsulting.com

  2. Discussion points • Who are you? • Goal setting • Your Audience • What is networking? • Your message • Use them… don’t lose them • Being effective • Measuring success Mary Webb; www.marywebbconsulting.com

  3. Who are you? • Why are you really in business? • What are you willing to do to make it happen? • Be honest and realistic • Surround yourself with good people • Don’t take to much advice – carve your own furrow Mary Webb; www.marywebbconsulting.com

  4. Goal Setting-What and When • A goal is a dream with a deadline • You are going to do what, by when? • Work it out and write it down- be specific • And How? • Actual connections; actual conversations; actual customers, actual $ • Who’s helping you? Mary Webb; www.marywebbconsulting.com

  5. the skinny on…. 98501 • High school or higher: 93%Bachelors or higher: 37% • Same home 5+ years:  46.4% • Married: 54% • Median Age : 37 years • Median Household Income:  $47,230 • Majority earn between: $25,000-$75,000 • Careers: • Mang-Professional-Sales-Office-Services Mary Webb; www.marywebbconsulting.com

  6. Your audience (also known as CUSTOMERS!!!) Anybody Everybody Somebody • Who is the likely customer? • How much of it can be yours? • Splitting existing market • Or creating a need • Service /product driven –now need driven Mary Webb; www.marywebbconsulting.com

  7. Where do you find them? • Friends , Family, Neighbors, People we know • That dries up…. • New networks- this group • Focused power groups • Clubs , activities , volunteering • But :you get what you give Mary Webb; www.marywebbconsulting.com

  8. Networking is:-wicki version • Business networking • For people who recognize, create and act upon business opportunities • A social network for business opportunity • Opportunity for new business relationships • To generate business opportunities • Ask yourself: Which events? Which groups? • Is this group a business networking group? Mary Webb; www.marywebbconsulting.com

  9. Those goals again • Set goals for your networking events • Business Cards • Have elevator speech but ask interesting icebreaker questions • Make the other person feel comfortable, at ease and build a new relationship • Just showing up is not enough • Follow up Mary Webb; www.marywebbconsulting.com

  10. Evaluation • Be focused on desired outcomes going in • Know how much time, costs are involved • Give it time • Quantify results • By honest and adjust your focus • Make your group better-make your business better Mary Webb; www.marywebbconsulting.com

  11. How much is enough? • Smotherer- cards, leaflets, brochures, flyers • Blasts- information, no follow up • Hot/ Cold- network but go nowhere • Raining- it never goes away • Come on’er…..toooo personal • Chanel our efforts, be effective and respective • What you give : you get Mary Webb; www.marywebbconsulting.com

  12. New Technology • Website and blogs, webinars • Focused on your market Time consuming coverphotomagic.com • But people over 40 find some of this stuff creepy • costs you nothing • Separate personal and business online Mary Webb; www.marywebbconsulting.com

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