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Protecting Sally the Seahorse Childrens’ Media Conference 2012 Linda Sullivan

Protecting Sally the Seahorse Childrens’ Media Conference 2012 Linda Sullivan Director, Media and Digital Technology Cavendish Corporate Finance LLP. Why Invest in Childrens’ Media. The search for the next best thing New Opportunities in Digital Media.

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Protecting Sally the Seahorse Childrens’ Media Conference 2012 Linda Sullivan

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  1. Protecting Sally the Seahorse Childrens’ Media Conference 2012 Linda Sullivan Director, Media and Digital Technology Cavendish Corporate Finance LLP

  2. Why Invest in Childrens’ Media • The search for the next best thing • New Opportunities in Digital Media

  3. Likely Investors – Who should be an Investor? Likely Investors • Institutions • High Net Worth Individuals • Trade/Other Who should be an Investor? • Anyone looking for an alternative asset class • Providers of digital media eg. Google • Trade investors who can use childrens’ communities in advantageous ways eg. Amazon, theme park owners, educational information providers, e-learning sector, TV companies and large media groups

  4. New Media Opportunities Digital Media – What is it? Anything that is not traditional media • Internet • Mobile Both growing rapidly despite the economic downturn ‘Re-imagination – of nearly everything’ • Mary Meeker – MD, Morgan Stanley Global Technology Research Unit ‘Rewire the way people spread and consume information’ • Mark Zuckerberg, Founder/CEO Facebook May 2012

  5. New Media Opportunities – Liquid Content • The media landscape is a very different beast today than it was even 5 years ago. • Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. • Coca-Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this short series of videos he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story". • Video 1 via VimeoVideo 2 Via VimeoVideo 3 via Vimeo Source: TheCognitiveMedia

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