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Self-Presentation. Definition . “Any behavior intended to create, modify, or maintain an impression of ourselves in the minds of others” (Brown, 1998). Types of Self-Presentation. Ingratiation Self-Promotion Intimidation Exemplification Supplication. The Spotlight Effect.
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Definition • “Any behavior intended to create, modify, or maintain an impression of ourselves in the minds of others” (Brown, 1998)
Types of Self-Presentation • Ingratiation • Self-Promotion • Intimidation • Exemplification • Supplication
The Spotlight Effect • The tendency to believe that others are paying more attention to us than they actually are. • T-shirt study • Spilled drink study
Functions of Self-Presentation • Facilitate social interaction • Gain material and social rewards • Self-Construction
Schlenker et al. (1994) Self-Presentation Self-Evaluation Public commitment is the key. This effect only occurs when there are public implications
Individual Differences in Self-Presentation • Self-Monitoring—degree to which people monitor their social behavior. High self-monitors tend to tailor their behavior to the situation/audience. Low self-monitors tend to use their own attitudes and values to guide their behavior.
The Ubiquity of Self-Presentation Self-Presentation is involved in: • Self-handicapping • Cognitive dissonance • Conformity • The foot-in-the-door phenomenon • Social facilitation