1 / 13

Why Media Literacy Matters

Communication theorist Marshall McLuhan (1911-80) said a fish swimming in the ocean is oblivious to the water . What comparison is he making?. Why Media Literacy Matters. KTVU Poynter Analysis Bloomberg Business Week Rolling Stone Cover. Media Defined: Modes of Communication.

quentin-branch
Download Presentation

Why Media Literacy Matters

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Communication theorist Marshall McLuhan (1911-80) said a fish swimming in the ocean is oblivious to the water. • What comparison is he making?

  2. Why Media Literacy Matters • KTVU • Poynter Analysis • Bloomberg Business Week • Rolling Stone Cover

  3. Media Defined: Modes of Communication • Mass Media = those means of communication that reach and influence large numbers of people • New Media = electronic communication made possible through the use of computer technology

  4. What do you use? • 10 seconds: Name every medium you’ve come in contact with in the last 24 hours • 10 seconds: Name every TV network you can think of • 10 seconds: Name every social media application you can think of

  5. Media Literacy • Education that provides a framework to access, analyze, create, reflect and act • It builds an understanding of the role of media in societyas well as essential skills of inquiryand self expressionnecessary for citizens of a democracy. • Review: Media = means of mass communication. A medium of expression.

  6. Swimming in Media • Social Media Revolution • Facebook • Instagram

  7. Marshall McLuhan • The Medium is the Message • Hot and Cool Media • The Global Village • Fast Factshandout 1911-80

  8. Renee Hobbs • Media Literacy guru3:15-5:21 • How does the media shape our personal, social, and cultural identity • Internet safety • Digital citizenship (ethics of being a producer and consumer) • News literacy

  9. Four Corners on the Media:Reflecting on Our Love-Hate Relationship

  10. Media Texts • Doesn’t have to be written word; consider a song or a movie. • Texts are symbolic expressions created by humans to share meaning. • Print • Visual • Sound • Digital Examples?

  11. Four Corners • Four groups, four corners • In your group, discuss the positive and negative aspects of your assigned medium. • Make notes on the chart • Spend 5 minutes and then rotate (I’ll cue you)

  12. Four Corners • Return to your original chart, read, reflect and be prepared to summarize for the class.

  13. Homework • Choose a media text (song, book, movie, TV show, ad, etc.) and write up a reflection on what youloveand hate about it. • Format: MLA • Header (your name, my name, Adv Comp, date due) • Descriptive title (What I Love and Hate about ….) • 12-point Times New Roman font • Double space

More Related