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University of Hull

University of Hull. 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield. NO!. NO!. Why?. speculation, not science they could be true how can we prove they are true?. How:. measurement prediction comparison. Getting noticed. Getting noticed.

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University of Hull

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  1. University of Hull 27th April 2007

  2. Tom Stafford,Department of Psychology,University of Sheffield

  3. NO!

  4. NO!

  5. Why? • speculation, not science • they could be true • how can we prove they are true?

  6. How: • measurement • prediction • comparison

  7. Getting noticed

  8. Getting noticed

  9. Getting noticed

  10. Getting noticed

  11. Finding game

  12. measurement • prediction • comparison

  13. time to find x x x x number of distractors

  14. time to find x x x x number of distractors

  15. Think of a vegetable • What is 1+15? • What is 10 + 6? • What is 5 + 11? • What is 8 + 8?

  16. Pick a vegetable: • Aubergine • Broccoli • Carrot • Green bean • Lettuce • Marrow • Onion • Parsnip • Rhubarb • Onion • Spinach • Tomato

  17. TABLE

  18. CHAIR

  19. SWING

  20. BLUE

  21. GREEN

  22. How to you make noticing something automatic? • Repetition • Repetition • Repetition • Repetition • Repetition • Repetition • Repetition • Repetition

  23. How do adverts work? • Information? • Persuasion? • Repetition?

  24. Who would like £300?

  25. Who has bought something in the last week?

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