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Creativity and Innovation

Reed Smith Stabile Starnes Thornton Williamson. Creativity and Innovation. Steps In The Creative Process. Defined as the production of novel and useful ideas

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Creativity and Innovation

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  1. Reed Smith Stabile Starnes Thornton Williamson Creativity and Innovation

  2. Steps In The Creative Process • Defined as the production of novel and useful ideas • Creative thinking enables leaders to contribute novel insights that can open up new opportunities or alternatives for the group or the organization. • 5 steps

  3. Steps In The Creative Process Step 1 Opportunity or problem recognition Step 2 Immersion Step 3 Incubation Step 5 Verification and application Step 4 Insight

  4. Characteristics of Creative Leaders • Knowledge- “provides the building blocks for generating and combining ideas.” • Cognitive Abilities- “general intelligence and abstract reasoning.” • “enthusiastic about puzzling problems” • Personality- “positive self image without being blindly self confident.” • Can deal with criticism well • Passion for the task and the experience of flow- • The Componential Theory of individual creativity- “creativity takes place when three components join together: expertise, creative-thinking skill, and task motivation.”

  5. Traditional Thinking • Traditional thinking prevents innovating thinking from happening. • Traditional thinking imposes on the subordinates that there is no other way of accomplishing a goal.

  6. Over Coming Traditional Thinking • It is the job of the leader in the organization to break down ridged thinking • It is also the role of the leader to allow his subordinates to break out of their own personal boundaries

  7. Ways to Increase Creativity • Systematically collecting fresh ideas • Brainstorming • “Pet-Peeve” method • “Kitchen for the Mind” technique

  8. Establishing a Culture for Creative Thinking • Establishing a climate for creative thinking is a requirement for effective leadership. • A climate for creativity can be divided into two ways 1). Leadership and managerial practices for enhancing creativity 2). Methods for managing creative workers

  9. Enhancing Creative Problem Solving • Practicing creativity-enhancing exercises • Staying alert to opportunities • Maintaining an enthusiastic attitude

  10. Enhancing Creative Problem Solving • Maintaining and using a systematic place for recording your ideas • Playing the roles of explorer, artist, judge, and lawyer • Engaging in appropriate physical exercise

  11. Leadership Practices for Enhancing Creativity • Hire creative people from the outside and identify creative people from within • Intellectual challenge • Freedom to choose the method • Ample supply of the right resources • Effective design of work groups • Supervisory encouragement • Organizational support

  12. Methods of Managing Creative Workers • Give creative people tools and resources that allow their work to stand out • Give creative people flexibility and a minimum amount of structure • Give gentle feedback when turning down an idea • Employ creative people to manage and evaluate creative workers

  13. Additional Leadership Practices That Enhance Innovation • All leadership and management practices that enhance creative problem solving also enhance innovation • There are eight leadership initiatives that enhance innovation

  14. Leadership Initiatives 1-4 • Continually Pursue Innovation • Company leaders should stay alert to innovative possibilities • Important because new technology can make an industry obsolete or endanger it • Take Risks and encourage risk taking • It is necessary to gamble intelligently and selectively even in times of hardship • Emphasize Collaboration among employees • Most innovations originate from groups of people working together • Acquire Innovative Companies • In order to shorten the innovation process, companies must acquire smaller companies that have the innovation they need

  15. Leadership Initiatives 5-8 • Avoid Innovation For Its Own Sake • Leaders need to exercise good judgement • Innovation just for innovation is not always valuable • Loose-tight Leadership Enhances Creativity And Innovation • Leaders need to allow enough space for new ideas to surface • the tightness should be applied when choosing the new idea • Integrate Development and Production • Innovation may suffer when product development and production people are separated • More communication and input is emphasized when integrated • Recognize The Hidden Opportunities When Products And Ideas Flop • The key is to recognize the new possibilities that emerge from the failure

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