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COMMUNICATIONS CONNECTIONS RADICAL HOSPITALITY. CYPRESS UNITED METHODIST CHURCH. JOEL AND SARAH. BETSY YOUNG AND JACQUELINE HUGGINS. Membership and Database Administrative Assistant (with Erik). COMMUNICATIONS. CYPRESS UNITED METHODIST CHURCH.
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COMMUNICATIONSCONNECTIONSRADICAL HOSPITALITY CYPRESS UNITED METHODIST CHURCH
BETSY YOUNG AND JACQUELINE HUGGINS Membership and Database Administrative Assistant (with Erik)
COMMUNICATIONS CYPRESS UNITED METHODIST CHURCH
WHAT IS THE NUMBER ONE WAY OF GETTING THE WORD OUT ABOUT OUR CHURCH (and keep coming back)? • Advertising • Flyers • Web site? • Banners? • Social Media? • Free Stuff? • All of the above • None of the above
Why do people need Christ? • Why do people need the Church? • Why do they need this particular church? Adam Hamilton says…
no communications department in 2007, no consistent messaging • Transformation Process…communications started with “baby-steps” • Seeking God’s Path • full department with guidelines and manual HISTORY
advertising • website content • social media • press releases • signage EXTERNAL COMMUNICATIONS
message strategy and prioritization • production of weekly and seasonal publications • development of collateral to support church calling and core values • tell the story INTERNAL COMMUNICATIONS
$23,000.00 CURRENT BUDGET
#commgirldreams DREAM BIG
$50,000.00 PROJECTED BUDGET 2015FOR BREAKTHROUGH REVIVAL
House of Prayer • Radical Hospitality • No child at Adam or Millsap goes hungry BREAKTHROUGH REVIVAL
CONNECTIONS CYPRESS UNITED METHODIST CHURCH
“I define connection as the energy that exists between people when they feel seen, heard, and valued; when they can give and receive without judgment; and when they derive sustenance and strength from the relationship.” Brené Brown says…
“Not one person who comes through our doors comes haphazardly. By sending that guest to us, God is giving us the privilege of cooperating with Him to move someone forward in their journey toward Jesus.” Nelson Searchy says…
Average attendance (2 years ago) • Average attendance (1 year ago) • Subtract = Net growth • Total # of First Time Guests (FTG) during the same period • Net growth of FTG • Assimilation Ratio HOW DID WE START?
Minimal Growth = 1/.013 = 77 • Steady Growth = 1/.21 = 4.6 • Fast Growth = 1/.596 = 1.67 WHERE ARE WE?
Cypress UMC Growth = 1/-.06 = -16.7 YICKS!
no real department • no membership classes • sent out letters to first and second time guests • no tracking of new members • no clear spiritual growth plan HISTORY
$2,500.00 CURRENT BUDGET
$5,000.00 PROJECTED BUDGET 2015FOR BREAKTHROUGH REVIVAL
Global Leadership Summit • August yearly, hosted by Willowcreek Association • Church Co-Op Events • February yearly • Add Catalyst in Atlanta LEADERSHIP
Start a Photo Club • Get your photo printed on the church walls • Friday Gal/Guy • Get us Sunday ready • Promo Prince/Princess • Take all our events and send them to online local calendars • Press Releases • Blog Club • Get your post printed in the bulletin • Free Book VOLUNTEERS