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Persuasion Techniques

Persuasion Techniques. ELA8LSV2: a. Student interprets and evaluates the various ways in which visual image makers (e.g., graphic artists, illustrators, news photographers) communicate information and affect impressions and opinions ELA8W1:

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Persuasion Techniques

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  1. Persuasion Techniques ELA8LSV2: a. Student interprets and evaluates the various ways in which visual image makers (e.g., graphic artists, illustrators, news photographers) communicate information and affect impressions and opinions ELA8W1: f. Provides details, reasons, and examples, arranging them effectively by anticipating and answering reader concerns and counter-arguments. g. Supports arguments with detailed evidence, citing sources of information as appropriate h. Anticipates and addresses reader concerns and counter-arguments

  2. Persuasive Techniques • Snob Appeal • Repetition • Emotional Appeal • Testimony • Bandwagon

  3. Snob Appeal • A play on our desire for fancy things and the "good life". Jewelry, expensive cars, perfumes, designer clothing and accessories are often marketed using snob appeal.

  4. Repetition • Repeating a thought, idea, jingle, or image • Audience can generally recite the jingle because they have heard it so often • What is mLife?

  5. Emotional Appeal • Images or words that appeal to the audience’s emotion • Can play on the audience’s emotions of guilt and anger—propelling them to take action • Can also create a memorable commercial with humor

  6. Testimony • Celebrity endorses a product • Sponsorships are dependent on celebrity actions—Michael Vick

  7. Bandwagon • This tactic assumes that people like to follow the crowd acting and buying like the majority. Most people want to be popular so advertisers portray their products with this in mind.

  8. Quiz Using your notes, write the type of persuasion used in the following examples. • Try the new Whopper at Burger King. The new Whopper is everything a burger should be. The new Whopper can make you so happy. Try the new Whopper today. • By giving just $5 a day, you can feed a family in Africa for a week. • Michael Jordan wears Nike and he says that they are the best shoe for athletic performance. • Ford is introducing a new car to its customers. They state that all the people in Europe are driving these cars and love them! The end of the commercial asks, “Have you driven a Ford lately?” • Donate $5000 to the food bank and gain entry to the most exclusive New Year’s party in the city. All the rich and famous people will be there.

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