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ADVERTISEMENT PROJECT

ADVERTISEMENT PROJECT. VECTOR. the man’s right arm. he lifts up his right hand like an L-shape while holding a cigarette. forming a strong oblique line. PATTERN. Narrative pattern Always have a vector. PARTICIPANTS. Represented participants The sweater is the subject of communication.

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ADVERTISEMENT PROJECT

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  1. ADVERTISEMENT PROJECT

  2. VECTOR the man’s right arm. he lifts up his right hand like an L-shape while holding a cigarette. forming a strong oblique line.

  3. PATTERN Narrative pattern Always have a vector

  4. PARTICIPANTS Represented participants The sweater is the subject of communication. The man serves as a medium to convey the ideas about the product to public.

  5. ADVERTISEMENT IDENTIFICATION man as the model ~ the sweater is a masculine product. ~ designed for men who want to look more masculine. ~ emphasizes that Du Pont is an expert in tailoring man outfit. ~ Du Pont wants to convince men that they have only the best tailor for men outfit especially in tailoring sweaters.

  6. The model’s eyes and facial expression. ~ his eyes are looking forward to show this sweater is for man who has a vision in his life. ~ Du Pont is committed in tailoring a good man outfit and they want to give a charismatic appearance to men. ~Smile and mild facial expression~ to show that the man is comfortable wearing the sweater . ~Satisfaction when wearing Du Pont’s product. ~ Du Pont tailors only a fine and good quality men outfit that is comfortable to all men.

  7. The background of luxury cruise harbor. ~ once again Du Pont wants to emphasize that they only tailoring a fine and high quality men outfits especially sweater. ~ Du Pont’s products are branded and world class products. ~ Their products are tailored carefully in detail by using high quality fabrics ~Du Pont wants to convince all men that they have the best tailors making the finest sweater compared to other’s products. ~ Du Pont wants to claim that they are perfectionist in fabrics.

  8. SOCIAL RELATION relation between the represented participants . direct and immediate involvement image of act and gaze~ offer

  9. only relation between the model, background and the product that Du Pont wants to promote, a rugged sweater is presence in the advertisement. It’s direct since Du Pont uses man as the model to sell men outfits. Men will know that this product is designed for them.

  10. OFFER Du Pont is offering a high quality sweater tailored by expert tailors for men who want to be looked more masculine. Du Pont is offering a fine sweater~ the comfortable expression to sign the relaxedness and comfortability gained when ant men wear this rugged sweater.

  11. SIZE OF FRAME • Medium close shot. • Subject of matter is wore by the model.

  12. SUBJECT OF THE ANGLE AND INVOLVEMENT OR DETACHMENT • Horizontal angle • There is exist parallelism between the photographer and model himself • They try to send message to the viewers that wearing Du Pont sweater make men looking more cool and comfortable.

  13. NARRATIVATION OF SUBJECT IMAGES • Obviously recognized. • Attire is a vital subject because it symbolized ourselves. • Viewer can understand the motive of the advertisement.

  14. Modality marker • level of brightness • represents the outdoor situation • bright sun • seaport

  15. sensory coding orientation • White text • active lifestyle without a boundary • do not attract attention

  16. “Man’s ideas of a rugged sweater” View of people to this sweater

  17. Interpreted according to the information value of top and bottom • Text- top- ideal • Picture- bottom- real

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