ADVERTISEMENT PROJECT

1. ADVERTISEMENT PROJECT • With your group, you will design and publish an advertisement for a real or fictional product to be sold in Seattle during the Klondike Gold Rush of 1897-1898. You may use the computer to design and publish your ad, create it by hand, or use a mixture of methods. It must fill an 8.5 x 11” piece of paper. Color is not required, but attention to detail is. • Purpose: to persuade someone to purchase a product • Audience: the person/people being communicated with • The following questions about your audience should be considered before an advertisement is developed. • What do you know about audiences’ age, gender, geographical location, education, professional position, and so forth? • What does the audience already know about the issue or idea? • What will the audience want to know about the issue or idea and information will interest the audience? • What feelings does the audience have on the issue? • Your grade will be determined using the following categories. More specific requirements can be found in the rubric. • CONTENT - What product will you try to convince your customers is a necessity to their “outfit” for the trip north to the Klondike. What types of products would have been necessary for a year long expedition through snow and ice to Alaska and back? How will you sell this product effectively? • DESIGN – The advertisement has to utilize some of the layout and design elements of the original advertisements we looked at in class in order to achieve historical relevancy. How will you grab potential customer’s attention with your ad? • PERSUASIVE TECHNIQUES – Use the PowerPoint presentation of persuasive techniques to choose three that your group will incorporate into your advertisement. LEARNING TARGETS: Language Arts I can… -produce clear and coherent ideas that are appropriate to task, purpose and audience. -include multimedia components and visual display effectively. Social Studies I can… -understand and analyze how technology and ideas have impacted Washington State history. -understand the role of immigration in shaping societies in the past. -understand and analyze how the forces of supply and demand have affected Washington State in the past.

2. Group Members: ________________________________________________________________________________________________________________________ • Klondike Gold Rush: Advertising Project Write-Up • In addition to the advertisement, your group will be required to complete and type up the following questions . Answers must be responded to in complete sentences and include thorough detail to receive credit. You may type into this document electronically, or submit your typed up answers on a separate sheet of paper. • Identify the three persuasive technique used in your advertisement below and explain how they were used to advertise your product. • Technique: _______________________________________ • Explain: • Technique: _______________________________________ • Explain: • Technique: _______________________________________ • Explain: • Please explain why you chose to advertise or invent the product that you did. Additionally, how or why will customers be enticed to purchase your product? • 3. Explain your use of design. What choices did you make to the create an advertisement that is both appealing • and historically accurate?

3. Group Members: ____________________________________________________________________________________________ _________/ 12 = _________ Comments: