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n Chapter 9 Computer Applications and Skills

Marketing Essentials. n Chapter 9 Computer Applications and Skills. Section 9.2 Computer Applications. SECTION 9.2. Computer Applications. What You'll Learn. Eight types of popular computer application programs How these programs are used in business. SECTION 9.2. Computer Applications.

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n Chapter 9 Computer Applications and Skills

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  1. Marketing Essentials nChapter 9Computer Applications and Skills Section 9.2 Computer Applications

  2. SECTION 9.2 Computer Applications What You'll Learn • Eight types of popular computer application programs • How these programs are used in business

  3. SECTION 9.2 Computer Applications Why It's Important Computer technology is the driving force behind the most productive economy the world has ever known. It is likely that you will use computer hardware and software on the job; in fact, your career success may be measured by your understanding and skillful use of these applications.

  4. SECTION 9.2 Computer Applications Key Terms • word processing programs • database programs • spreadsheet programs • desktop publishing programs • graphics and design programs • presentation software • home page • Web page editors • Web page • hyper text markup language (HTML) • communications programs

  5. SECTION 9.2 Computer Applications Software • Software application programs have been developed to help us manage just about every facet of our lives. There are eight common types of software applications: • word processing • database management • spreadsheet • desktop publishing • graphics and design • presentation • Web page editors • communications

  6. SECTION 9.2 Computer Applications Software: Word Processing • Word processing programs are used to create documents that are primarily text, but may also contain some graphics. Businesses use word processing programs for the following purposes: • To write letters and memos. • To produce research papers and reports. • To write business plans. • To create contracts. • To record meeting minutes. • To create announcements.

  7. SECTION 9.2 Computer Applications Software: Database Programs Database programs are used to collect related data, which can be sorted, searched through, and printed as needed. Businesses use database programs for the following purposes: • To maintain customer lists for mass mailings. • To keep information about guests and vendors for parties and events. • To catalog assets for insurance records. • To manage time and track billable hours. • To catalog personnel records.

  8. SECTION 9.2 Computer Applications Software: Spreadsheet Programs Spreadsheet programs are used to organize, calculate, and analyze numerical data. Spreadsheets are used in business for the following purposes: • To develop budgets. • To analyze financial performance. • To track loans or mortgages. • To track stock and bond performance. • To schedule projects. • To manage business assets. • To produce profit-and-loss statements. • To calculate and produce a payroll.

  9. SECTION 9.2 Computer Applications Software: Desktop Publishing Desktop publishing programs are used to design and produce professional printed materials. Businesses may use desktop publishing for the following purposes: • To create layouts for newsletters, books, brochures, advertisements. • To create professional-looking forms, suchas invoices and project planning sheets.

  10. SECTION 9.2 Computer Applications Software: Presentation Software • Presentation software is used to create slide shows or multimedia presentations. Presentation software can be used by businesses for the following purposes: • To prepare verbal and visual copy for meetings. • To present ideas interactively with clients who are located in other cities or countries via the Internet. • To create slide shows using pictures or Web pages.

  11. SECTION 9.2 Computer Applications Software: Web Page Editors Web page editors are used to create Web pages. Web pages are written in a language called hyper text markup language (HTML), so Web page editors are also called HTML editors. HTML coding tells the Web browser how to display the text, when and how to display images, and when to link to another page.

  12. SECTION 9.2 Computer Applications Software: Communications Programs Communications programs are software applications used to establish communication between your computer and other computers. Capabilities include e-mail, teleconferencing, and videoconferencing.

  13. ASSESSMENT 9.2 Reviewing Key Terms and Concepts • 1. What are eight types of software applications commonly used by businesses? • 2. What are three tasks that a database program simplifies for businesses? • 3. What did businesses have to do to create marketing materials before the creation of desktop publishing programs? Slide 1 of 2

  14. ASSESSMENT 9.2 Reviewing Key Terms and Concepts • 4. What is presentation software for? What are some examples of presentation software? • 5. What is the process of videoconferencing? Slide 2 of 2

  15. ASSESSMENT 9.2 Thinking Critically You have been asked to track the financial performance of your company. What type of software would you use to help you with this task?

  16. Marketing Essentials End of Section 9.2

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