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Discussion points:

Discussion points:. Discussion points:. Identifying your assets. Discussion points:. Identifying your assets Pre-launch checklist. Discussion points:. Identifying your assets Pre-launch checklist Managing your campaign. Identifying your assets. Who’s interested in your film?.

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Discussion points:

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  1. Discussion points:

  2. Discussion points: • Identifying your assets

  3. Discussion points: • Identifying your assets • Pre-launch checklist

  4. Discussion points: • Identifying your assets • Pre-launch checklist • Managing your campaign

  5. Identifying your assets • Who’s interested in your film?

  6. Identifying your assets • Who’s interested in your film? • Photojournalists – professional and amateur • Friends • Media professionals • Relevant organizations: Trade groups, universities

  7. Our assets

  8. Our assets

  9. Our assets

  10. Our assets

  11. Our assets

  12. Our assets — Friends — Professional colleagues — Trade groups — Alumni associations — Vast network of personal contacts • including documentary filmmakers and agents

  13. Our assets — — Fans — Celebrity friends & contacts — Foundation contacts

  14. Our assets — A Hollywood audience — Influential members of the Greek American community

  15. Our assets — Endorsement — In-kind donations — Access to 2,000+ employees

  16. TIP • It’s important to leverage your assets BEFORE you launch your Kickstarter campaign. • Show them the trailer, discuss your project, get them on board BEFORE you launch. • You don’t want to be explaining your project to your key assets while also managing its fundraising.

  17. Essential tools: FB

  18. Essential tools: Twitter

  19. Essential tools: Instagram

  20. Essential tools: Website

  21. Essential tools: KS page

  22. Prelaunch check list

  23. Prelaunch check list • Prime the pump with small announcements, teaser posts, launch website.

  24. Prelaunch check list • Prime the pump with small announcements, teaser posts, launch website. • Schedule updates and new content.

  25. Prelaunch check list • Prime the pump with small announcements, teaser posts, launch website. • Schedule updates and new content. • Decide on the length of your campaign.

  26. Prelaunch check list • Prime the pump with small announcements, teaser posts, launch website. • Schedule updates and new content. • Decide on the length of your campaign. • Coordinate your “ringers.”

  27. Prelaunch check list • Prime the pump with small announcements, teaser posts, launch website. • Schedule updates and new content. • Decide on the length of your campaign. • Coordinate your “ringers.” • Clear your schedule.

  28. Updates • Our campaign had 15 updates, or an average of one every other day. • Video updates from our supporters; • News and blog-like items; • Behind the scenes; • Stretch goal announcements; • Many, many thanks.

  29. Managing your campaign

  30. Three-phase approach • Week One — fast ramp up • Middle Weeks — slow-down • Week Four — blitzkrieg

  31. Funding progress

  32. Three-phase approach • Week One, fast ramp up • $0 - $44,000 • Middle weeks slow-down • $44,000 - $60,000 • Week Four blitzkrieg • $60,000 - $89,000

  33. Three-phase approach • Week One, fast ramp up • Seed the campaign with cash from ringers first. • Splashy announcement on all platforms: Facebook, Twitter, Instagram. • Repost on personal sites and to specialized Facebook groups, i.e. the Vulture Club. • Retweet and targeted tweets.

  34. Twitter tips • Keep your Twitter handle as short as possible to accommodate retweets. • Search regularly for mentions of you or your project using #hashtags (but remember, not everyone remembers the hashtag). • Retweet what others tweet about you.

  35. Referrers

  36. Three-phase approach • Middle weeks slow-down • Most projects cool off after their first week. • Use this time to make individual, private appeals over email. • Use your updates to keep content fresh. • Post about any news relevant to your project. • Especially post if you have any blogs or news articles written about your project. • Laying low is OK … you don’t want to burn people out.

  37. Three-phase approach • Week Four blitzkrieg • Prepare your ringers to push you over the top, if needed. • Ramp up posting on all fronts. • Prepare clutch updates and final appeals. • Add contact and URL information to the main KS page before time runs out; you can’t edit the site once the campaign is over. • Add information about continuing to donate to the film’s website (along with a link) in a final update.

  38. Pro tips • Prepare stretch goals in advance in case you hit your goal early. • Prepare videos or other intensive updates well in advance of your launch. • Keep your posts on message. • Prepare for the unexpected. • Get a lot of rest and, again, try to find a partner.

  39. Greg Campbell gcampbell70@gmail.com

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