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Our Wireless Future

Our Wireless Future . The Untethered Web April 2001. In Memoriam. 2000 - 2001. Deep Thoughts. … I suppose I could collect my books And go on back to school - Or steal my daddy’s cue And make a living outa playing pool … Rod Stewart 20th Century Philosopher. Hype vs. Reality. Reality.

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Our Wireless Future

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  1. Our Wireless Future The Untethered Web April 2001

  2. In Memoriam 2000 - 2001

  3. Deep Thoughts … I suppose I could collect my books And go on back to school - Or steal my daddy’s cue And make a living outa playing pool … Rod Stewart 20th Century Philosopher

  4. Hype vs. Reality Reality Hype Time "It's all about the applications," says Jacob Christfort, CTO of Oracle Mobile. "We need to develop the new content and applications that are uniquely relevant to mobile devices, and current technologies are adequate."

  5. Overview • Our Main Presentation • Live demos! Woo-hoo! • Audience Q & A • Wrap-Up

  6. Jeff Morris Director of Strategic Marketing at Sierra Wireless involved in wireless data since 1982 in the areas of sales, new market development and product management has held senior positions at MDI, Motorola, eDispatch and - for the last couple of years - at Sierra Wireless Tonight’s Star Presenters

  7. Jeff Morris Director of Strategic Marketing at Sierra Wireless involved in wireless data since 1982 in the areas of sales, new market development and product management has held senior positions at MDI, Motorola, eDispatch and - for the last couple of years - at Sierra Wireless Tonight’s Star Presenters Simon Backer Senior Vice-President of wireless services at MDSI Mobile Data Solutions 16 years experience in the field of wireless data and has worked at Mobile Data International (MDI), Motorola, and since 1997, MDSI currently a member of the British Columbia Premier's Advisory Council on Science and Technology

  8. Presentation

  9. In the Beginning... Mainframe

  10. An Original Vision... ‘Computer (PC) on every Desktop’ ‘PC on every Desktop’

  11. Internet Web based applications Enterprise Multi-site applications WAN Enterprise Apps, e.g. accounting, MRP Client- Server Departmental Collaboration Lotus Notes LAN Stand alone Word Processing, Spreadsheets etc Connectivity adds value... Value ‘PC on every Desktop’

  12. Computing becomes pervasive.. • Price Performance Enhancements • Miniaturization ‘PC on every Desktop’ Computer in every vehicle Computer in every hand Wireless Appliances

  13. Connectivity adds value... Internet WAN Client- Server Value LAN Stand alone ‘PC on every Desktop’ Computer in every vehicle Computer in every hand

  14. Connectivity adds value... Web based applications; Location based services Internet Vehicle - Asset Tracking WAN Dispatch; Scheduling; Route Optimization Client- Server Value In- vehicle LANs; Vehicle- Depot Server LAN Stand alone Auto control; Navigation ‘PC on every Desktop’ Computer in every vehicle Computer in every hand

  15. Connectivity adds value... Web based applications Internet Enterprise Multi-site applications WAN Client- Server Email; Sales Force Automation Value Information exchange / sync with other organizers LAN Stand alone Personal Information Mgt - Organizer. ‘PC on every Desktop’ Computer in every vehicle Computer in every hand

  16. Wireless Is the Key Internet Web based applications; Location based services Web based applications Vehicle - Asset Tracking Enterprise Multi-site applications WAN Client- Server Dispatch; Scheduling; Route Optimization Email; Sales Force Automation Value In- vehicle LANs; Vehicle- Depot Server Information exchange / sync with other organizers LAN Stand alone ‘PC on every Desktop’ Computer in every vehicle Computer in every hand

  17. Wireless Networks Devices Wireless Solution Middle- Ware Applications Wireless solutions require Four Key Components Jeff Morris Simon Backer

  18. Wireless Networks Devices The Wireless Bit Jeff Morris Director Marketing Sierra Wireless

  19. Founded in May 1993 • Formed by Former Motorola Executives • Leading Manufacturer of Cellular Modems • World Class Quality & Reliability • Disciplined Product Life Cycle Methodology • World Class Manufacturing Partners • Publicly Traded Company (NASDAQ - SWIR) • Financially Strong • Product Roadmap Covering Multiple Technologies… • CDPD, CDMA (IS95A & 1XRTT), Ricochet, TDMA (EDGE), GSM (GPRS)

  20. Sierra Wireless Goal To be the Premier Global Provider of Wireless Data Modems and Enabling Software

  21. Mobile Data Users by Market Segment 30 26M Consumer 25 Mobile Professional 20 POS 15 Field Sales 10 4.7M Field Service 5 Fleet Management 0 1998 1999 2000 2001 2002 2003 2004 2005 Source: Yankee Group 2000

  22. Wireless Data Access Devices Through at least 2003, 35% of knowledge workers will rely on a mix of three or more devices during the business day (e.g. laptop, phone & PDA) - Gartner Group

  23. Sierra Wireless Products AirBoard PDA Adapters Embeddable Modules MP 200 Vehicle Mounted Rugged Mobiles AirCard Type 2 PC Cards

  24. CDPD Verizon AT&T Telus 19.2 Kbps Packet CDMA Verizon Sprnt Telus 1xRTT 144 Kbps Packet 14.4 Kbps Dial-up 1xEV 3G GSM Fido AT&T Voicestream 390 Networks GPRS 115 Kbps Packet EDGE 384 Kbps 9.6 Kbps Dial-up 3G Metricom Ricochet 128 128 Kbps Packet Higher Speeds Cellular Networks Roadmap 2000 2001 2002 2003

  25. Current AirCards • AirCard 300 – CDPD • 19.2 Kbps • AirCard 400 – Ricochet 128 • 128 Kbps • AirCard 510 – CDMA • 14.4 Kbps

  26. CDPD – AirCard 300 • CDPD packet service provided by Verizon and AT&T Wireless • Nationwide coverage • Flat rate pricing – “always on” • 19.2 kbps

  27. CDMA – Sprint PCS • Supply agreement for $30 million of CDMA PC Cards – AirCard 51- • Products will support CDMA IS95A in the NA cellular and PCS bands • Circuit switched to 14.4 kbps dial-up • Co-branded product • Deliveries started January 2001 • Integral part of Sprint’s Wireless Web campaign • Addition of Bluekite compression makes net surfing look like ~40 kbps to the user

  28. Ricochet 128 - Metricom • Supply agreement for over $30 million of Ricochet wireless data modem products • Ricochet data rate is 128kbps • MCI Worldcom committed to market Ricochet service • New, growth-oriented carrier channels • Scheduled shipments over 12 months, commencing Q1 2001

  29. Future AirCards • AirCard 555 – CDMA/1XRTT • 144 Kbps • AirCard 600 – EDGE • 384 Kbps • AirCard 710 – GPRS • 115 Kbps • AirCard 800 - UMTS

  30. Handheld Products Palm O/S Handspring Visor Sony Clie Palm Pocket PC Compaq iPAQ

  31. AirBoard for Sony Clie • Wireless “sled” for Sony Clie to allow AirCard connection • Palm O/S enhanced by jog wheel and memory stick • Both CDPD and Ricochet network support • Available Q2 2001

  32. Compaq iPAQ Wireless Solution • Most popular Pocket PC solution • iPAQ plus Compaq PC Card adapter • CDPD, CDMA and Ricochet supported • Available from Go America or Compaq web site

  33. AirBoard – Springboard Module • Fits Visor PDA’s (Deluxe, Platinum, Prism) • Includes AirCard, Battery, Interface board • Watcher software

  34. Rugged Mobile Products • Typical users: • Public safety • Field service • Transportation • Rugged, high-powered, vehicle-mounted wireless modems with integrated GPS

  35. Embedded Products – OEM Modules • Wide design flexibility • Industrial design wins • Mainstream opportunities

  36. Core Wireless Engine Strategy • Compact, “Rubber Stamp” Design • One Core Wireless Engine for each technology platform • Common software interface • A single CWE can be used in many different types and sizes of modems Custom PCMCIA Mini-PCI Compact Flash CWE CWE CWE CWE

  37. What about Future Devices?

  38. FutureCom Global e-phone • WindowsCE only • 206Mhz/32Mb • CDMA 1900 • Bluetooth I/F to handset • $1500

  39. SAGEM Pocket PC Phone

  40. Panasonic VideoPhone

  41. Panasonic GPS Phone

  42. Trium PPC Phone

  43. Psion GPRS Concept Phone Camera with 3 Rotate-out Screens Bluetooth Earbud

  44. Psion Display Projector

  45. Hang on to your hats!

  46. Middle- Ware Applications And Now -- the Software Simon Backer Sr VP Wireless Services MDSI

  47. Business Applications Enterprise Front Office Sales ; Service Back Office Accounting; ERP Scheduling and Dispatch of Mobile Workforces Database Inquiry License Registration Location Monitoring Truck tracking - GPS Fixed Telemetry Wireless eCommerce Business & Government

  48. Business Application - ExampleWireless Workforce Management Consumer ServicesOrganization Resource Right Person , Right Place, Right Time

  49. Wireless Solutions are Valuable! • Example 1: Workforce Management • Adding one job into a schedule = $100 - 500 to company bottom line • WFM can result in one extra job per technician per day • Minimize unnecessary overtime • Minimize dead driving time Advantex

  50. Wireless Solutions are Valuable! • Example 2: Insurance Appraisers • Settling a claim ‘on-site’, in real-time, can save hundreds of dollars • Eliminate Claim Creep • mysterious additional property losses and personal injury claims • Eliminate data entry errors • These savings alone can justify wireless solution investment

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