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Apparent Wind Tapping Wind Power Worldwide Investor Pitch Portland, OR. Scott Caldwell Michael Alpert Andrew Carlstrom Christopher Wade. Management Team. Scott Caldwell – CEO BS – Geography/GIS; MBA Portland State Univ.; 10 yrs experience project management and retail equipment sales
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Apparent Wind Tapping Wind Power WorldwideInvestor PitchPortland, OR Scott Caldwell Michael Alpert Andrew Carlstrom Christopher Wade
Management Team • Scott Caldwell – CEO • BS – Geography/GIS; MBA Portland State Univ.; 10 yrs experience project management and retail equipment sales • Mike Alpert - CFO • 5 years experience finance, project management, wind industry; BA Texas A&M Univ; MBA Portland State Univ • Andrew Carlstrom – COO • JD; BS in Botany; 10 yrs policy experience • Christopher Wade – CTO • _BS – Chem Engineering; 10 years project mgmt; 2 yrs ops mgmt; 5 yrs maintenance mgmt Board of Advisors • Dr. James Hunt, PhD in Applied Chemistry; 20 years exp magnet industry • Dr. Julia Adams, PhD in Aerospace Engineering • Robert Davidson, CPA; 20 years exp Tax Accounting; Tax incentive consultant • Andy Linehan – Wind Industry Consultant • Dr. John Fitzgerald, Phd in Applied Chemistry – Magnet consultant • Charles Goldman – Renewable energy incentive expert • Dr. Phyllis Newstrom, Phd in Aerospace Engineering
Apparent Wind - At a glance… • Wecapture turbulent, low speed wind with high efficiency… • Utilizing a unique, near-frictionless clean technology… • In order to meet the energy needs of our growing and under-served flat-roofed commercial customer base Strategic Partnerships:Portland Bureau of Environmental Services, Portland State University, Gerding Edlen
What is going on here?? fact: Rising energy costs are taking a bite out of ever-shrinking operating budgets… …while some areas lack sufficient clean fuels to make clean power generation economically feasible. Thankfully, businesses are waking up to the tax advantages and public relations benefits of using clean energy… …which puts Apparent Wind in the perfect position to help companies clean and green their image while saving money.
The opportunity to… • Portland, Ore.: 12,500 acres of flat roof today* • 1 acre = 43,560 sq ft • The Apparent Wind 1.8 needs ~300 sq feet • Approximately 145 units per acre = 1.8 million units in Portland • At $15,000 per unit, this market is worth about $27 BILLION • What if we could get our units on ½ of 1% of this acreage? That would be 9,000 units for revenues of $135,000,000! • Size of problem/opportunity • From market scan • Time for graphs/figures • Urban Wind Speeds • Flat Roof Acreage • Energy Costs over time *Ecoroof Workshop: Environmental Services, City of Portland www.portlandonline.com/BES/index.cfm?c=48723&a=201579
Solution • Renewable Energy to flat-roofed commercial businesses • Our place in the Value Chain (Solar/Wind/Conventional)
Value • Tax Incentives • Increased efficiency in harnessed energy • Lower energy bill Realized by: • Business owner/operator • Utility
Intellectual Property • Proprietary technology passive magnetic bearing, patented complete system • Patented rotor blade manufacturing process • Unique team experiences • Special partnerships Exro, Inc – generator supplier • PV Powered, Inc – inverter supplier
Competitive Advantage • The Apparent Wind 1.8 will compete on: • Cutting edge style • High urban performance where wind is disturbed and turbulent • Areas with low average windspeed
Go to Market Strategy • Pilot Program - Successfully installed single unit Negotiating sale of first 20 units for retrofitted installation in 2009 • Customer Pipeline Gerding Edlen - 30 units sold for ‘09-10 future development “Apparent Wind has shown that we can cost-effectively capture the choppy, inconsistent winds at the top of some of our current and planned buildings. We are excited about the doors this will open for us as developers and as stewards of the natural landscape.” -Mark Edlen, Managing Principle
Business Model • Competitively Priced: $15-18,000 • Healthy Margins: $12-13,000 installed cost • Partnerships: Generators Inverters • Tax-Incentive Consulting to reduce customer cost to near-zero • BETC Tax benefits
Financial Projections • Profitability by mid-2012 (excluding R&D expenditures) • BETC opportunity to offset facility costs • Acquisition consideration by 2013-14 at 3x Gross Revenues
Use of Proceeds • 2007 • Initial: • $300K • Mgmt • Team • Invest- • ment • Proto- • Type • Pilot • Program • 2009 • Series A: • $ 3.1 million • $1.3 million • Supplier Purchase • Agreements • $150K mfg setup • $450K R&D • $1.2 million headcount, • mfg leases, etc. • 2011 • Series B: • $4 million • $2 million • Supplier Purchase • Agreements • $400K add’l mfg tooling • $900K headcount, • mfg leases, etc.
Financing requirements/milestones • First Round: $1MM WC/$1MM OH, fees • Second Round: $3.5MM Key Achievements