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Nutrition… Interactive Tools & Social Media. Robert C. Post, PhD Deputy Director Center for Nutrition Policy and Promotion U.S. Department of Agriculture www.cnpp.usda.gov www.dietaryguidelines.gov www.nutritionevidencelibrary.gov. The Dietary Guidelines for Americans.
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Nutrition… Interactive Tools & Social Media Robert C. Post, PhD Deputy Director Center for Nutrition Policy and Promotion U.S. Department of Agriculture www.cnpp.usda.gov www.dietaryguidelines.gov www.nutritionevidencelibrary.gov
The Dietary Guidelines for Americans • Nutrition policy for Federal programs • Joint product of USDA and HHS • Law requires updating every 5 years; 1st Issued in 1980 • Provide science-based advice for ages 2 and above • Promote health & help prevent chronic disease 2010 Dietary Guidelines
MyPyramid.gov • Over 16 billion hits • Accessed in thousands of schools daily • 3.0 million registered users on MyPyramid Tracker • Most used “.gov” website in history (excluding IRS) • Rated top 10 E-Government performer for customer satisfaction by ForeSee Results (2009)
MyPyramid.gov and Interactive Tools “Steps to a Healthier You”
Quick access to food info. Find the calories and MyPyramid food groups. Enter food name: Quick access to food info. Find the calories and MyPyramid food groups. Enter food name: Honey Nut Cheerios Choose an amount: Honey Nut Cheerios The closest matches for cheerios are: CheeriosHoney Nut CheeriosSweet cherries (raw)Maraschino cherries Add-ons 1% milk (low fat) Fat free milk (skim) Soymilk, plain (calcium fortified) White sugar (granulated or lump) Whole milk Results—food groups and calories: Grains ½ oz. Whole Grains ½ oz.Milk ½ cup(s) Total Calories 188 Extras* 40 Calories* (solid fats, added sugars, and alcohol) Learn more at www.MyPyramid.gov. Brought to you by USDA Center for Nutrition Policy and Promotion.
Stay tuned for... The Newest MyPyramid Interactive Tool • Get personalized nutrition and physical activity recommendations • Track food and physical activity choices and see how they stack up • Get tips and support to make better selections
Interactive, Web-Based Interventions Provide Convenient Information that Can Promote Changes in Health Behaviors • Interactive interventions have been shown to be effective in: • Improving knowledge, self-awareness, attitudes, and intentions • Inducing behavioral change (including nutrition and physical activity) • Improving overall health behaviors • Most effective for computer-literate and younger participants • Web-based interventions are well-suited to today’s students Sources: Portnoy et al. (July 2008). Preventive Medicine. Retrieved from PubMed http://www.ncbi.nlm.nih.gov/pubmed/18403003. Oenema et al. (2001). Health Education Research, 16(no. 6). Retrieved from http://www.gvo.unimaas.nl/Onderwijs/nutrition.pdf.
USDA’s Apps for Healthy Kids competition… • Launched March 20 by First Lady Michelle Obama as part of the Let’s Move initiative to end childhood obesity. • Challenged software developers, game designers, and students to develop creative, fun, and engaging tools and games that help kids and their parents make more nutritious food choices and be more physically active. • Nearly 100 games and tools (viewable at www.appsforhealthykids.com) were built using a USDA nutrition dataset.
USDA’s Apps for Healthy Kids competition… • $60,000 in prize money; recognition of winners at White House event. • Expert panel of 14 judges, including all-stars like Steve Wozniak—Co-founder of Apple and Mark Pincus—CEO of Zynga. • Over 40,000 online supporters promoting the project through the power of social media. • Stayed tuned for the announcement of winners in September!