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TANK 432 MARKETING RESEARCH Look up the Facebook / Twitter / You Tube pages for Tank 432 and/or and Belstone Pictures • What were they posting about? • How did they promote the film? • What kind of audience were they targeting with their posts? • How many tweets / posts? • How many followers did/do they have? Additional notes in blue
Very limited budget for marketing • Not a well known company / film so they had a very limited social media following.
On their twitter account they focused on retweeting positive reviews of the film.
IFC & Kaleidescope sent press releases to Horror film critics / sites, hoping that they would tweet about it. *trying to reach horror film fans through other companies
Way of reaching wider audience and people searching for these hashtags • When the DVD was release, they ran a Twitter competition to win a DVD. But only 23 people entered.
Created their own hashtag They gave out free gas mask style face coverings to the audience at Fright Fest to drum up publicity Get people posting about it and talking about what happened
They held the premiere at Fright Fest, a UK based horror film festival that gets a LOT of visitors. After their premiere at Fright Fest in London, they did a Q&Q session on stage with audiences
They entered their film at FantasiaFest, a North American film festival. Attempting to reach an American audience as independent British films don’t really do that
They approached a local newspaper and got an article written about the film
They ran a Twitter competition to win a Lego Tank in exchange for retweets, but only got 6 entries. *they couldn’t afford real lego unlike Warner Bros
They ran another Twitter competition to win toy soldiers and had 7 entries. They also gave away these toy soldiers at Film4 Fright Fest, which is a horror film festival in London.
Its who you know... Finn Bruce's uncle Alastair is an award winning decorated soldier. He worked for free on the film as a 'military advisor' helping them with things like outfits, weapons, military protocol etc... This allowed them to have free help to save money. This also helped the actors seem like more real soliders
Finn was able to get his uncle to tweet regularly about the film to his 16.4K followers. This helped them target fans of the British army and fans of Alastair’s work
Finn's family Finn's dad is Peveril Bruce, the owner of Matterley Estate, a large rural farming area in the South Downs. Handy when you want to film in a large rural area of countryside, and potentially destroy a field by driving a tank round it.....
Finn Bruce is good friends with Jamie Patterson, a film director. Eventually they would go on to work together on Tucked, where Patterson wrote and directed. Interesting to note that Jamie Patterson is married to April Pearson, (star of Tank 432). Finn was able to use his friendship with Jamie to secure April Pearson as an actress for Tank 432, for a VERY low salary.
They got April to retweet posts, and to post her own comments about the film. She has over 35K Twitter followers and this would have targeted her fans.
The editor of Tank 432 stayed in a camper van in the fields they were shooting in, so he could edit footage during the 3 week production process. By doing this they saved time and money by not needing to do re shoots as the editor could edit as they go and tell them is they needed any more shots
