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HKTDC April Mega Fairs. Christine Kwok Managing Consultant Actrium Solutions 30 April 2009. Key Findings Buyers. Respondents By Market. Base: All Respondents (N=944). Respondents By Region. Base: All Respondents (N=944).
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HKTDC April Mega Fairs Christine Kwok Managing Consultant Actrium Solutions 30 April 2009
Respondents By Market Base: All Respondents (N=944) 3
Respondents By Region Base: All Respondents (N=944) 4
Over 80% of Buyers Planned to Place / Had Placed Orders During April Mega Fairs Base: All Respondents (N=944) 5
Nearly 70% of Buyers Had Either Increased or Maintained Their Order Value When Comparing to 2008 Base: All Respondents (N=944) 6
A Higher Percentage of Emerging Market Buyers Intended to Increase Orders 7
83 % of Buyers Would Order More Value-for-money Products Under Current Economic Situation 8
Over 80% of Buyers Agreed that Visiting Trade Fairs Still Remained as an Effective Channel to Find High Quality SuppliersUnder Current Economic Situation Base: All Respondents (N=944) 9
Nearly 70% of Buyers Considered Trade Fairs in HKBest Venues to Source Value-for-money Products Base: All Respondents (N=944) 10
Electronic Fair – HKTDC Fairs Were Considered As “Must Attend” Fairs by Buyers Base: Electronics Fair Buyers (N=317) 11
Houseware Fair – HKTDC Fairs Were Considered As “Must Attend” Fairs by Buyers Base: Houseware Fair Buyers (N=316) 12
Gift & Premium Fair – HKTDC Fairs Were Considered As “Must Attend” Fairs by Buyers Base: Gift & Premium Fair Buyers (N=311) 13
Over 99% of Buyers Were Satisfied with HKTDC April Mega Fairs Base: All Respondents (N=944) 14
Nearly 70% of Buyers Believed Current Economic Crisis Would Begin to SubsideWithin 18 Months Base: All Respondents (N=627) 15
Over 60% of Buyers Would Increase or Maintain Their Sourcing Activities from / through HK Under Current Market Situation Base: All Respondents (N=627) 16
96% of Buyers Would Increase or Maintain Their Sourcing Pattern with / through HK Once the Crisis Subsides Base: All Respondents (N=627) 17
Nearly 50% of Exhibitors Had Received Order(s) from New Customer(s) During HKTDC Mega Fairs Base: All Exhibitors (N=882) 19
62% of Exhibitors Believed Current Economic Crisis Would Begin to SubsideWithin 18 Months Base: All Exhibitors (N=938) 20
Nearly 80% of Exhibitors Would Increase or Maintain Their Focus on China & Asia Markets Under Current Market Situation Base: All Exhibitors (N=938) 21
82% of Local Exhibitors Also Indicated that They Would Place More Focus on China & Asia marketsUnder Current Market Situation Base: Local Exhibitors (N=454) 22
Conclusion 23
Conclusion (Buyers) • It’s apparent that the current financial situation had less impacts on the buyers from the emerging markets. • Visiting trade fairs still remained as an effective channel for locating quality suppliers under the current economic situation. • HK trade fairs were regarded as the best venues to source quality and value-for-money products. • HKTDC Fairs were considered as “must attend” trade fairs. • Over 99% of participants were satisfied with the April Mega Fairs. 24
Conclusion (Buyers) • 68% of buyers believed that the current global economic crisis would begin to subside within 18 months. • Over 60% of buyers would increase or maintain their sourcing activities from / through HK under current economic crisis. • 96% of buyers would increase or maintain their sourcing pattern with / through HK once the crisis subsides. 25
Conclusion (Exhibitors) • Nearly 50% of exhibitors had received order(s) from new customer(s) during HKTDC Mega Fairs. • Over 60% of exhibitors believed that the current global economic crisis would begin to subside within 18 months. • 79% of exhibitors would increase or maintain their focus on the China & Asia markets under the current economic crisis. • 82% of local exhibitors also indicated that they would place more focus on China & Asia markets under the current economic crisis. 26
End Thank You! 27