HKTDC April Mega Fairs

1. HKTDC April Mega Fairs Christine Kwok Managing Consultant Actrium Solutions 30 April 2009

2. Key FindingsBuyers 2

3. Respondents By Market Base: All Respondents (N=944) 3

4. Respondents By Region Base: All Respondents (N=944) 4

5. Over 80% of Buyers Planned to Place / Had Placed Orders During April Mega Fairs Base: All Respondents (N=944) 5

6. Nearly 70% of Buyers Had Either Increased or Maintained Their Order Value When Comparing to 2008 Base: All Respondents (N=944) 6

7. A Higher Percentage of Emerging Market Buyers Intended to Increase Orders 7

8. 83 % of Buyers Would Order More Value-for-money Products Under Current Economic Situation 8

9. Over 80% of Buyers Agreed that Visiting Trade Fairs Still Remained as an Effective Channel to Find High Quality SuppliersUnder Current Economic Situation Base: All Respondents (N=944) 9

10. Nearly 70% of Buyers Considered Trade Fairs in HKBest Venues to Source Value-for-money Products Base: All Respondents (N=944) 10

11. Electronic Fair – HKTDC Fairs Were Considered As “Must Attend” Fairs by Buyers Base: Electronics Fair Buyers (N=317) 11

12. Houseware Fair – HKTDC Fairs Were Considered As “Must Attend” Fairs by Buyers Base: Houseware Fair Buyers (N=316) 12

13. Gift & Premium Fair – HKTDC Fairs Were Considered As “Must Attend” Fairs by Buyers Base: Gift & Premium Fair Buyers (N=311) 13

14. Over 99% of Buyers Were Satisfied with HKTDC April Mega Fairs Base: All Respondents (N=944) 14

15. Nearly 70% of Buyers Believed Current Economic Crisis Would Begin to SubsideWithin 18 Months Base: All Respondents (N=627) 15

16. Over 60% of Buyers Would Increase or Maintain Their Sourcing Activities from / through HK Under Current Market Situation Base: All Respondents (N=627) 16

17. 96% of Buyers Would Increase or Maintain Their Sourcing Pattern with / through HK Once the Crisis Subsides Base: All Respondents (N=627) 17

18. Key FindingsExhibitors 18

19. Nearly 50% of Exhibitors Had Received Order(s) from New Customer(s) During HKTDC Mega Fairs Base: All Exhibitors (N=882) 19

20. 62% of Exhibitors Believed Current Economic Crisis Would Begin to SubsideWithin 18 Months Base: All Exhibitors (N=938) 20

21. Nearly 80% of Exhibitors Would Increase or Maintain Their Focus on China & Asia Markets Under Current Market Situation Base: All Exhibitors (N=938) 21

22. 82% of Local Exhibitors Also Indicated that They Would Place More Focus on China & Asia marketsUnder Current Market Situation Base: Local Exhibitors (N=454) 22

23. Conclusion 23

24. Conclusion (Buyers) • It’s apparent that the current financial situation had less impacts on the buyers from the emerging markets. • Visiting trade fairs still remained as an effective channel for locating quality suppliers under the current economic situation. • HK trade fairs were regarded as the best venues to source quality and value-for-money products. • HKTDC Fairs were considered as “must attend” trade fairs. • Over 99% of participants were satisfied with the April Mega Fairs. 24

25. Conclusion (Buyers) • 68% of buyers believed that the current global economic crisis would begin to subside within 18 months. • Over 60% of buyers would increase or maintain their sourcing activities from / through HK under current economic crisis. • 96% of buyers would increase or maintain their sourcing pattern with / through HK once the crisis subsides. 25

26. Conclusion (Exhibitors) • Nearly 50% of exhibitors had received order(s) from new customer(s) during HKTDC Mega Fairs. • Over 60% of exhibitors believed that the current global economic crisis would begin to subside within 18 months. • 79% of exhibitors would increase or maintain their focus on the China & Asia markets under the current economic crisis. • 82% of local exhibitors also indicated that they would place more focus on China & Asia markets under the current economic crisis. 26

27. End Thank You! 27

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