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The Tip Network

The Tip Network. Welcome. Tourism in Michigan 3 Benefits Impressions Clicks Data How it Works Moving Forward Getting Started. Google searches “Michigan Hotels”. TIP Network.

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The Tip Network

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  1. The Tip Network

  2. Welcome • Tourism in Michigan • 3 Benefits • Impressions • Clicks • Data • How it Works • Moving Forward • Getting Started

  3. Google searches“Michigan Hotels”

  4. TIP Network • In a time-starved society, the TIP network publishes events and provides a planning utility that saves people time. • Only known local ad platform for tourism. Ads populate multiple sites, not one.

  5. Benefits: Impressions • Impressions • Generated brand recognition • Compares to billboard on Red Arrow Highway • Less expensive than billboard on Red Arrow. $1,200 compared to $9,000 per yearTIP: $.82 cpm | Board: $3.31 cpm • Unlike billboard, it provides a hot trigger to instantly find out more. • Constantly changing – open 24 hours a day. • Last year, Perry Ballard Incorporated helped grow the network 24% in terms of pageviews (98,556 in May 2009 compared to 122,050 in May 2010.) This further lowers the cpm.

  6. Benefits: Clicks • Click-thrus • Generated 5,933 clicks, guidingviewers who otherwise mightmiss your site. • Provided a hot trigger tomove people to act. Instant gratification. • Compare to Google AdWords: $1.54 per click for “southwest michigan vacation”$1.41 per click with TIP.) • Plays well with social media – Facebook

  7. Benefits: Data • Network Analytics • 500,000 Visits (about 50,000 visits per month in summer) • Nearly 2,000,000 pages looked at • Gained invaluable data on what matters most to target audience. • Know where they live,what sites they visit,and how to convincethem.

  8. Benefits: Data • Geography • Chicago – 2,365 • Grand Rapids – 1,504 • Indianapolis – 751 • St. Joseph – 663 • New York – 656 • What publications • Billboards • How to market to them • Online affiliates • Tradeshows

  9. How It works: Demo

  10. Moving ahead • Different formats

  11. Get Started • Special offer for those who sign up by 11/24/2010 • Tourist Invitation Program Contract • 1-year commitment • Two payment options: one-time payment or monthly • Once form submitted, we obtain FTP access • Plant Google Analytics • Provide a 1 hour training session

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