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Framing Poverty

Framing Poverty. Investigating Charity Campaign Photography Funmi Ogunlusi, Oxford University. A presentation delivered at the 2013 DSA conference 16 November 2013. Snapshots…. An Oxfam image of severely emaciated children during the Ethiopian famine. Portrait of a Bari Woman

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Framing Poverty

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  1. Framing Poverty Investigating Charity Campaign Photography Funmi Ogunlusi, Oxford University A presentation delivered at the 2013 DSA conference 16 November 2013

  2. Snapshots… An Oxfam image of severely emaciated children during the Ethiopian famine Portrait of a Bari Woman (Storch, circa 1920) Portrait of a Baka Girl (Buchta, 1879)

  3. Background Literature Methodology Focus on 2 large NGOs (Oxfam GB &Save the Children UK) Interviews Communications & Fundraising staff “Outsiders” Staring at lots of photos! • Frames • “Otherness”: Alterrity and Orientalism • Photography • Function, Interpretation and Agency • Suffering • Representation and Expectation • Advertising

  4. The Starving Baby Selection of “pop-up” SCF adverts from different websites Screenshots from SCF TV adverts

  5. The Starving Baby (2) • Different Strokes • External focus: Perceptions of target audiences • War of the Worlds • Internal institutional conflicts • The Guilt Trip • The bottom line: The power of images • Alternatives? • Similarly problematic?

  6. Let’s Make Africa Famous… IF campaign photograph shown on Save the Children UK website. Image of children pumping water in Liberia sourced from Oxfam GB website

  7. Issues to Explore Further… • Participatory photography • Emergency appeals versus “Regular” campaign photography • Desensitisation

  8. THANKS FOR LISTENING!

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