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USC Annenberg Innovation Lab Overview: Leading Transformation in Participatory Cultures

USC Annenberg Innovation Lab is a leading innovator and advisor focusing on transformational changes. We play a leadership role in the “Cambrian Moment” with a focus on interdisciplinary research areas like refining social media analytics, transmedia storytelling, urban living, and policy research. Our projects include Flotsam exploration, Crisis Connection Augmented Reality Policy Research, and Theia start-up venture. Join our Think & Do Workshops to explore the power of culture in driving strategies forward.

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USC Annenberg Innovation Lab Overview: Leading Transformation in Participatory Cultures

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  1. USC Annenberg Innovation Lab Overview

  2. Our Mission • The Lab’s mission is to be a leading innovator and advisor on transformational changes happening in our participatory cultures. • We seek to play a leadership role in the “Cambrian Moment” – which is a conflux of the below – as described by John Seeley Brown: • Cloud computing • Graphic Processing Chips/systems • Social networks • Big Data analytic engines • Sentiment analysis • Second Screen • 5D – building immersive worlds as texture • Experience architecture

  3. Our Focus: Interdisciplinary Hub

  4. Our Partners

  5. Areas of Research

  6. Refining Social Media Analytics: Network Influence

  7. Refining Social Media Analytics: Entertainment & Politics Movie Sentiment Analysis

  8. Refining Social Media Analytics: Entertainment & Politics Movie Sentiment Analysis

  9. Experimenting with Participatory Cultures: Flotsam Exploration of Transmedia Storytelling, Learning and Performance

  10. Experimenting with Participatory Cultures: PLAY! In partnership with Discover. Learn. Teach.

  11. Re inventing the News Broadcast: Second Screen

  12. Rethinking Urban Living: Crisis Connection

  13. Augmented Reality

  14. Policy Research: Wireless Spectrum

  15. Policy Research: Intellectual Property

  16. CRUNCH winner / Start-Up in Residence: Theia Theia, also known as the Greek goddess of vision and sight, is an embedded system device that provides ubiquitous computing for people with no or low vision.

  17. Think & Do Workshops

  18. “Culture eats strategy for lunch everyday.”

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