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(connect with your donors through stories) Leah Eustace, CFRE May 2011

(connect with your donors through stories) Leah Eustace, CFRE May 2011. Part I. Why tell stories?. The answer is in your brain. Everything you ever needed to know about the psychological heuristics of decision making ... but were afraid to ask. Scenario One: Baby Jessica.

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(connect with your donors through stories) Leah Eustace, CFRE May 2011

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  1. (connect with your donors through stories) Leah Eustace, CFRE May 2011

  2. Part I Why tell stories?

  3. The answer is in your brain

  4. Everything you ever needed to know about the psychological heuristics of decision making ... but were afraid to ask.

  5. Scenario One: Baby Jessica This photograph by Scott Shaw of the Odessa American won the 1988 Pulitzer Prize for spot news photography.

  6. Scenario Two: Darfur www.logosjournal.com/issue_6.1-2/bronner.htm

  7. Psychic Numbing What can we learn from this guy?

  8. Appeal to the heart, not the head Artwork courtesy of Mark Phillips www.bluefroglondon.com

  9. Donors make giving decisions with their right brain (usually)... and the right brain is verrrrry sexy these days.

  10. Left Brain versus Right Brain Yellow Blue Orange Black Red Green Purple Yellow Red Orange Green Black Blue Red Purple Green Blue Orange Your right brain tries to say the colour, but your left brain tries to say the word

  11. Part II Finding stories

  12. Look and Listen

  13. Invite • Website • Reply devices • Social Media • Surveys • Welcome packages • Receipt packages • Newsletters • Blogs ...and so on

  14. Ask

  15. Question break

  16. Part III Telling stories

  17. Make an impression

  18. A few examples …

  19. Recording your stories:The art of the interview

  20. Your shopping list Oh, and you might need this…

  21. Thank you! Leah Eustace, CFRE leah@goodworksco.ca @leaheustace www.goodworksco.ca

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