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A Generation Immersed in Media

A Generation Immersed in Media. By, Amy M. Azzam Educational Leadership April 2006 Vol. 63 No.7 Summarized by Tim Kern. The Study. The Kiser Family Foundation Stanford University Generation M. Media in the Lives of 8-18 Year –Olds

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A Generation Immersed in Media

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  1. A Generation Immersed in Media By, Amy M. Azzam Educational Leadership April 2006 Vol. 63 No.7 Summarized by Tim Kern

  2. The Study • The Kiser Family Foundation • Stanford University • Generation M. Media in the Lives of 8-18 Year –Olds • A nationally representative sample of 2,000 3rd through 12th graders in the US. • Report breaks down age, gender, race, and socioeconomic • 2005

  3. Findings • Actual number of hours devoted to media has held steady in recent years. (6.5 hours daily) • Multitasking however has increased • Multitasking translates into 8.5 hours daily • This means 1 hour of TV and Laptop is counted as 2 hours total

  4. Interesting Media Facts11-14 Year Olds' Bedrooms • 68% have TVs • 52% have Video Game Consoles • 31% have Computers • 39% have Phone • Cell Phones and Texting were not included

  5. Parents Get Lax as Kids Grow • TV Time Limits • 22% of 11-14 Yr. Olds • 13% of 15-18 Yr. Olds • Video Game Limits • 27% of 11-14 Yr. Olds • 11% of 15-18 Yr. Olds • Interesting but unexpected? • With age comes freedom/responsibility

  6. Broken Down to Media Outlet • Almost 4.5 hours a day on screen based media • TV • Videos • DVDs • Movies • 2 hours on audio media • Radio • CDs • MP3s

  7. Broken Down to Media Outlet cont… • Print Media • 20 minutes. a day on non school related books • 40 minutes a day on • Books • Magazines • Newspapers

  8. TV Racial Divide • 2.75 hour a day for Whites • 3.5 hours a day for Hispanic • 4 hours a day for Blacks

  9. Thoughts and Reactions • Old Study • Count internet, texting, IMing, Face book? • Is this all bad? • Learning new technologies that will be used in the workplace for jobs not invented yet? • On the other hand… • Losing face to face social skills and personal relationships?

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