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Getting the message about the ROP out thanks to social media

Learn about the successful social media strategy used to promote the Regional Operational Programme (ROP) of the Lodzkie Region through a Facebook contest. The "Project Lodzkie" campaign featured 10 editions with engaging tasks and images, reaching specific target groups effectively and cost-efficiently. Contact Dorota Milska at dorota.milska@lodzkie.pl for more information.

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Getting the message about the ROP out thanks to social media

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  1. Getting the message about the ROP out thanks to social media 22 May 2014 r, Prague

  2. Album „Project Lodzkie” Website of the programme www.rpo.lodzkie.pl Social media Getting the massage about the ROP of the Lodzkie Region out

  3. Social Media Facebook contest „Project Lodzkie” • Funpage of the Lodzkie Region • 10 editions – each Wednesday between 26 February – 30 April 2014 r. • 10 pictures – to make it vivid different tasks • Each time one winner – first person giving the correct answer

  4. Summary • Successfull • Reaching specific target groups • Easy to realise • Little time consuming • Relatively cheap • Can be used to promote other activities

  5. Thank you for attention!Dorota Milskae-mail: dorota.milska@lodzkie.pl

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