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Getting Out The CD Coalition Message. Angelo M. Valente, Media Chair Partnership for a Drug-Free New Jersey June 30, 2009. Agenda. The Challenges We Face Branding: “Name of the Game” www.starttalkingnj.com Media Relations. Local Challenges…. Challenges in the Media….
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Getting Out The CD Coalition Message Angelo M. Valente, Media Chair Partnership for a Drug-Free New Jersey June 30, 2009
Agenda • The Challenges We Face • Branding:“Name of the Game” • www.starttalkingnj.com • Media Relations
Challenges in the Media… As kids interact with media they absorb knowledge about the world, themselves and others. Media convey messages about values, power and authority. Source: Ontario Media Literacy Resource Guide
Not a New Problem Yankee Stadium Circa 1939
Public Service Announcements What is a PSA? Public service announcements are commonly defined as "advertising that serves the public interest." The majority of public service announcements (PSAs) run as a community service at no charge by the media. The objectives of these ads are education and awareness of significant social issues in an effort to change the public's attitudes and behaviors and stimulate positive social change.
PSAs: Who to Contact? • Be sure to contact local community newspaper editors, many of which live within your community and care about your issues. The same is true for local cable television operators. • Know the policies of individual publishers. Some do not accept PSAs, or have specific criteria. • Ask what type of media is required? To who’s attention should it be sent?