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Social Media Plan Calendar

Social Media Plan Calendar. Campaign Objectives - Promote Lodging, Winter Activities, Events in Mariposa County and Badger Pass - Drive traffic to OnlyInYosemite.com - Increase fan participation - Duration: 4 weeks beginning January 14

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Social Media Plan Calendar

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  1. Social Media Plan Calendar • Campaign Objectives- Promote Lodging, Winter Activities, Events in Mariposa County and Badger Pass • - Drive traffic to OnlyInYosemite.com- Increase fan participation • - Duration: 4 weeks beginning January 14 • Facebook Fan Base now at 65,744; + 61% in past 12 monthsTwitter Followers at 3,790; + 22% in past 12 months

  2. Social Media Plan Calendar – Week One • Monday January 14 • Would you rather ski or snowboard? • Tuesday January 15 • Did you know that January is Learn how to ski and snowboard month? Sounds like a great time to visit Badger Pass! http://www.BadgerPass.com • Romantic Getaway deal • Wednesday January 16 • Lodging (Pick a deal from the site) • Valentine’s Day is less than a month away!! Have you thought about where to take your valentine this year? • Thursday January 17 • Announce Fee Free Day • January 21 Martin Luther King, Jr. Day • Friday January 18 • Chamber Awards Dinner will be held January 24 • What’s the most romantic thing that’s ever happened to you in Yosemite/Mariposa County? • MSO Concert Tonight! www.arts-mariposa.org • Saturday January 19 • Romantic Getaway deal

  3. Social Media Plan Calendar – Week Two • Monday January 21 • Which Yosemite/Mariposa County restaurant is your favorite? http://www.yosemiteexperience.com/things-to-do/restaurants-and-dining/ • MLK FEE FREE DAY • Tuesday January 22 • Lodging deal • Like this if you think Yosemite/Mariposa County would be the perfect place to sit by the fire, drink hot chocolate and cuddle with your valentine. • Wednesday January 23 • January 28- February 3 • First Responders Appreciation Week is January 28-February 3. Bring your badge or agency ID to get a free lift ticket, rental, and group lesson. Your immediate family will get 50% off lift tickets, rentals, and group lessons. • Romantic Getaway deal • Thursday January 24 • January 24 Chamber Awards Dinner • What’s the best bus tour in Yosemite? http://www.yosemitepark.com/bus-tours.aspx • Friday January 25 • Romantic Getaways

  4. Social Media Plan Calendar – Week Three • Monday January 28 • First Responders Appreciation Week starts today! • January 28-February 3. Bring your badge or agency ID to get a free lift ticket, rental, and group lesson. Your immediate family will get 50% off lift tickets, rentals, and group lessons. • Winter is the perfect time to capture the beauty of Yosemite/Mariposa County. (Include photo.) • Tuesday January 29 • Lodging deal • Did you propose to your gf/bf or get proposed to in Yosemite/Mariposa County? Tell us your story! • Wednesday January 30 • A massage would be so nice right now!! Which Yosemite/Mariposa County Spa is your favorite? http://www.yosemiteexperience.com/things-to-do/spas-and-wellness/ • Romantic Getaway deal • Thursday January 31 • Last Day of FunFoto Contest • What’s your favorite winter activity? • Friday February 01 • Romantic Getaway deal

  5. Social Media Plan Calendar – Week Four • Monday February 04 • Have you ever tried snow tubing? • We love Mariposa wineries!!! http://www.yosemiteexperience.com/things-to-do/wine-tours/ • Tuesday February 05 • Romantic Getaway • I fell in love with ______ in Yosemite/Mariposa County! • Wednesday February 06 • Did you know that the Yosemite Ski School guarantees that you will learn how to ride the Bruin chairlift and ski/board down on your first day or you can keep going back until you do? http://www.BadgerPass.com • Thursday February 07 • Heartfelt thanks Feb 14-16 http://www.mariposachamber.org/index.php?src=events&srctype=detail&category=Community%20Events&refno=120045 • Lodging deal • Friday February 08 • Are you spending Valentines Day in Yosemite/Mariposa County?

  6. Social Media Plan Calendar – Week Five • Monday February 11 • Winter Activities • Tuesday February 12 • Romantic Getaway deal • Yosemite/Mariposa County, the perfect place to spend Valentines Day! • Wednesday February 13 • If you’re a veteran or active military personnel you receive a free lift ticket, free equipment rental and group lesson every day of the season at Badger Pass!  Immediate family members also receive 50% off lift tickets, equipment rentals, and group lessons. All you have to do is present your military ID at the Badger Pass.  • Share Badger Pass post • Thursday February 14 • Happy Valentines Day!!! Heartfelt thanks Feb 14-16 http://www.mariposachamber.org/index.php?src=events&srctype=detail&category=Community%20Events&refno=120045 • What did you plan for your Valentine today? • Friday February 15 • Like this if you got married in Yosemite/Mariposa County • Romantic getaway deal

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