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Social Media Tactical Business Action Plan

Social Media Tactical Business Action Plan. Jillian hegna Miranda Jaynes Matt Alexander Bently Haynes. Existing Presence. Twitter ( 2,102 followers, 2,475 tweets, and 462 following) Wordpress (last updated on February 27th, 2013) Library Portal

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Social Media Tactical Business Action Plan

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  1. Social Media Tactical Business Action Plan Jillian hegna Miranda Jaynes Matt Alexander Bently Haynes

  2. Existing Presence Twitter (2,102 followers, 2,475 tweets, and 462 following) Wordpress (last updated on February 27th, 2013) Library Portal (includes a catalog search, news & information, calendar, hours ofoperation and other resources for students) Campus Guides (The page has a count of 1, 340visitors)

  3. Project Visualization At least a 15% increase in visitors to the library 10% increase in monthly library checkouts 5% increase in checkout volume (how much each person is checking out) 25+ shares, retweets, favorites etc. on social media /month

  4. Project Visualization • Print Ad • Takes you to the the app • Brings you to facebook and twitter • Visibility for the library • Capture student attention

  5. Project Visualization Twitter: At least one post per day that shows a book, music, movie, or script thatthe library has available in order to expand students’ idea of what thelibrary has available to them.

  6. Project Visualization • App for the Library • Connect through the print ad via QR Code • Up-to-date school related info for a richer school experience • Keeping you tapped into what is current at the library • Multiple device functionality

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