240 likes | 430 Views
Livestock & Meat outlook China. February 25, 2008. Prepared by Shiyao Investment Ltd Shanghai, ATO Oklahoma Agricultural Leadership Program. Table of contents. Shiyao Investment Ltd Outlook of China livestock situation in 2008 Opportunities for US grain and livestock producers.
E N D
Livestock & Meat outlook China February 25, 2008 Prepared by Shiyao Investment Ltd Shanghai, ATO Oklahoma Agricultural Leadership Program
Table of contents • Shiyao Investment Ltd • Outlook of China livestock situation in 2008 • Opportunities for US grain and livestock producers
Shiyao Investment Ltd Shiyao Investment Ltd is a very focused company providing advisory and investment banking services with a strict focus on Greater China and Japan and on the complete food chain, from the farm to the end consumer. We are headquartered in Shanghai and established since 1999
Meat consumption in PRC: 92-02 Consumption volume of pork, beef and chicken meat per capita in China (1992 ~2002) Consumption trend: Fast growing demand of meat products especially high-grade chilled meat products in large cities require high quality raw materials including quality feed ingredients to insure food traceability.
Beef meat consumption in PRC Beef meat consumed in China as a % of total meat consumed per capita per month (2002)
Beef Consumption in PRC There are three forms of consumption for beef in PRC: 1. Frozen beef: Chinese beef cooking methods are mostly based on frying, and boiling while adding many condiments. People are used to buy frozen beef products for home consumption especially for festivals opportunities. 2. Fresh beef: This is the main form of consumption of residents particularly in rural market. Most people won’t keep the beef meat more than eight hours after buying it fresh. 3. Chilled beef: this form of consumption has developed in recent years. Together with the growth of modern retailers in PRC. Consumers' consumption preference has evolved (from fresh meat to chilled meat, and from fat meat to lean meat, with a tendency to high quality consumption).
Import/Export value of beef meat in PRC for the last 10 years
Beef imports forecast • By 2008, USMEF (US Meat Export Federation) expects Chinese beef imports to nearly double from levels of 2004. Increases in per capita income, improvements in the frozen product distribution chain, increasingly Western tastes and lower import duties will drive such import growth. • Given the genetic constraints of the Chinese herd and the lack of intensive grain-fed production, USMEF estimates that China will face a serious challenge to meet its demand for high-quality beef with domestic sources – and will need to import more.
Chicken meat consumption in PRC Chicken meat consumed in China as a % of total meat consumed per capita per month (2002)
View from modern retailers in PRC The Chinese meat market in modern cities is asking increasingly for more elaborate products at affordable price
Dairy cow Pork Beef Lamb Poultry Main provinces producing meat in PRC
Heilongjiang Liaoning Jilin Xinjiang Beijing Inner Mongolia Hebei Tianjin Ningxia Qinghai Shanxi Shandong Gansu Henan Shannxi Jiangsu Tibet Hubei Anhui Shanghai Sichuan/Chongqing Zhejiang Hunan Jiangxi Fujian Guizhou Yunnan Guangxi Guangdong Hainan Top 8 provinces for meatproduction in PRC
Top 8 provinces for meat production and their characteristics Legend: High: XXX Average: XX Low: X
An example: the Shineway Group Backwards integration of meat processor (Ex: Shineway Group) Shineway Group is the largest meat processor in China with total assets of RMB 6.3 billion (USD 759 million equivalent as of 2004) and 1,800,000 tons of meat products production volume, roughly 850 million USD of sales Shineway started its business from a small meat processing company in 1969. After over 30 years development, Shineway has moved its business backward to slaughter house, breeding farm and forward to retail store. To ensure the quality and safety of their meat products, Shineway is more and more involved in backward industries for integration. Recently Shineway just acquired a feed plant to produce feed products by themselves, which indicates the trend of the backwards integration in Shineway group.
Traceability challenges Traceability: chances & difficulties
Measures of the Chinese government related to the administration of food safety and quality The Chinese government clearly mentions in its Tenth Five-year development plan that it will “accelerate the establishment of standard system to control agricultural products, food safety and quality” clearly putting food safety concern as a priority. • 《Food Safety Action Plan》 • 《Food Quality Insurance Program》 • 《Research on the Development Strategy of Food Safety in China 》 • 《Guidance for Establishment of Food Safety Credit System》(protocol) 19
Needs & Opportunities • Genetic • Equipment • Professional farming opportunities, especially in: • Beef production • Dairy production • Meat exports • Grain exports
Shiyao Investment Ltd Your contact: Dr Benoit Rossignol, CEO E-mail: brossignol@shiyaoinvestment.com Shanghai Office: Tel: +86 21 6508 8020/ 6507 8328 Fax: +86 21 6507 8354 www.shiyaoinvestment.com