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Quick and Easy Library Mobile Services

Quick and Easy Library Mobile Services. Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author, LibrarianInBlack.net. why mobile?. 80% of Americans adults own a cell phone By 2015 U.S. ownership of smart phones will be 162 million - 2/3 of all mobile handsets

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Quick and Easy Library Mobile Services

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  1. Quick and Easy Library Mobile Services • Sarah Houghton-Jan • Digital Futures Manager, San Jose Public Library • Author, LibrarianInBlack.net

  2. why mobile? • 80% of Americans adults own a cell phone • By 2015 U.S. ownership of smart phones will be 162 million - 2/3 of all mobile handsets • 43% own MP3 players • stats on iPad - 500,000 (+ watch Android tablets)

  3. Jolie O’Dell, Mashable, on the Morgan Stanley study: http://mashable.com/2010/04/13/mobile-web-stats/

  4. Even if you don’t use a smart phone, recognize that your users do.

  5. the great debate:mobile sites vs. apps

  6. 10 steps to mobile on the cheap

  7. #1: your website • is your website mobile-friendly? • find out at W3C’s mobileOK Checker • create a mobile version of your homepage (or whole site) and a mobile services webpage too

  8. is your website mobile-friendly?find out at W3C’s mobileOK Checker

  9. create a mobile version of your homepage (or whole site) w/ only mobile-friendly servicesget advice at “Mobile Friendly Library Websites” by Fleur Helsingor at the University of California, Berkeley (http://www.lib.berkeley.edu/digicoll/libraryweb/mobile-websites.pdf)

  10. #2: your catalog • test catalog’s mobile friendliness • PASS - SOPAC, Evergreen, Koha • FAIL - Innovative, Voyager, SirsiDynix • see a pattern?

  11. does your vendor offer a mobile add-on or application? cost/free?watch for feature & functionality loss

  12. WorldCat (mobile app + mobile webpage)

  13. #3: databases • mobile apps and/or mobile-friendly pages • EBSCO (page) • Gale (app) • others • check with all vendors • watch for feature & functionality loss

  14. #4: ebooks • eAudioBooks: MP3s/DRM-laden formats • eBooks: PDF, Mobi • Overdrive eBook app • who has missed the boat? • check with all vendors

  15. #5: reference • text messaging - AIM hack, LibraryH3lp • Twitter - “send us a question with @SanJoseLibrary”

  16. IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk, etc.)web chat - nope

  17. #6: social media • Facebook • many mobile FB apps • post updates, photos, video, & events

  18. Twittermany mobile Twitter appspost regular updates

  19. #7: location-based services geo-location + data + fun • check-in sites - Foursquare, Gowalla(entries for library, tips, trips, contests) • augmented reality browsers - Layar, Wikitude (campus or library tours, local history tours & scavenger hunts) • Air Painter (contests, scavenger hunts)

  20. #8: tier two stuff: apps • Boopsie - customized mobile library application (Santa Clara County Library) • custom iPhone or Android app (D.C. Public)

  21. tier two stuff: in-library services • walk-in mobile message center (dok) • library mobile charging stations • library mobile media download stations

  22. #9: marketing mobile • market mobile with mobile • start an opt-in list for library texts • group texting app “textPlus” • buy ads in relevant apps (local, library-like) • contests for signing up, mayorships, etc.

  23. #10: supporting staff use of mobile • ensure mobile access to email/calendar • train staff on mobile access to library stuff • encourage staff use of mobile to do work • buy mobile devices for staff to use/train on • 5 apps for every librarian to know: WorldCat, Aldiko, Google Translate, ThinkingSpace, & Foursquare

  24. Questions? • Sarah Houghton-Jan • web: LibrarianInBlack.net • Twitter: @TheLiB • Facebook: Facebook.com/LibrarianInBlack • IM: LibrarianInBlack • Skype: LibrarianInBlack • email: LibrarianInBlack@gmail.com

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