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Why We Respond to Placebos: Psychological Mechanisms of the Placebo Effect. Prof. Irving Kirsch University of Hull. Hypotheses. Global mechanisms Anxiety reduction Faith and hope Positive emotion Therapeutic relationship Local mechanisms Classical conditioning Response expectancy.
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Why We Respond to Placebos:Psychological Mechanisms of the Placebo Effect Prof. Irving Kirsch University of Hull
Hypotheses • Global mechanisms • Anxiety reduction • Faith and hope • Positive emotion • Therapeutic relationship • Local mechanisms • Classical conditioning • Response expectancy
Origins of the Global Hypothesis Depression Anxiety Stress Health Inferences to Positive Emotions
Correlates of Positive Emotions • Longevity • Healthy Adults • AIDS patients • Immune function • Risk of cold • NK cell cytotoxicity
Inducing Positive Emotions • Satisfaction with psychotherapy • Compassionate touch (Alagna et al., 1979) • Recovery from surgery • A Room with a View (Ulrich, 1984) • Cardiovascular recovery from stressor • Emotional content of film (Fredrickson & Levenson, 1998)
Augmenting the Placebo Effect(Kaptchuk et al., 2008) • Irritable Bowel Syndrome • Wait list • Placebo • 10 minute neutral 1st session • Augmented Placebo • 45 minute 1st session • Warmth and Empathy • Positive expectation
Local Mechanisms Simultaneous vs. Sequential Administration Montgomery & Kirsch (1996)
Global mechanisms • Anxiety reduction • Faith and hope • Positive emotion • Therapeutic relationship • Endorphin release • Local mechanisms • Classical conditioning • Response expectancy
Conditioning Model of Placebo Effects Active Treatment (US) Improvement (UR) (CR) Vehicle (pill, capsule, etc.) (CS)
Conditioned Enhancement of Placebo Analgesia(Voudouris et al., 1985; 1989; 1990) Pain stimulus Pain Less Pain Before conditioning Placebo cream
Conditioning Trials(Voudouris et al., 1985; 1989; 1990) Surreptitiously lowered stimulus intensity Even less pain Placebo cream
Old Classical Conditioning Theory(The Stimulus Substitution Model) Conditioning trials Rescorla, R. A. (1988). Pavlovianconditioning: It's not what you think it is. American Psychologist Conditioned response
Contemporary Conditioning Theory(Rescora, 1988) Conditioning trials Other sources of information Representation of US (Expectancy) Response
Blocking the Conditioned Augmentation Effect(Montgomery & Kirsch, 1997; also see Watson et al., 2007)
Conditioned enhancement of the placebo effect(Montgomery & Kirsch, 1997)
Pain Reduction with Expectancy Controlled(Montgomery & Kirsch, 1997)
Why Placebo Analgesia Cannot be an Automatic Conditioning Effect • Humans • Placebo effects mimic drug effects • Placebo morphine lowers pain • Laboratory animals • Morphine CR: increased pain • Chlorpromazine CR: increased activity • Conditioned compensatory responses (Siegel, 1983; Siegel et al., 2000)
A Two-Factor Theory of Placebo Effects Therapeutic Relationship Positive Emotion Other Contextual Factors Placebo Effect Conditioning Response Expectancy Other information sources
A Two-Factor Theory of Placebo Effects Therapeutic Relationship Positive Emotion - depression - anxiety Other Contextual Factors Other Placebo Effects - pain alertness Conditioning Response Expectancy Other information sources
Individual Differences The Search for the Placebo Responder
Session1 First trial Ibuprofen None Second trial None Trivaricaine
Session 2 (exactly the same) First trial Ibuprofen None Second trial None Trivaricaine
Personality Correlates • Experimental settings • Dispositional pessimism predicts the nocebo effect (Geers et al., 2004) • Clinical settings • Responding to “enhanced” placebo associated with • extraversion • low neuroticism • openness to experience • (Kelley et al., under review)
A Two-Factor Theory of Placebo Effects Therapeutic relationship Positive Emotion Other Contextual Factors Placebo Effect Personality? Conditioning Response expectancy Other information sources