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Zodiac Whale Watching Adventures. By:. Introduction. Started in 1997 by Jim Sinnott. His partner, Al Vanderford officially joined Zodiac Adventures this year. Located in Depoe Bay, OR – “The Whale Watching Capital of the Oregon Coast”. The only non-fishing

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  1. Zodiac Whale Watching Adventures By:

  2. Introduction • Started in 1997 by Jim Sinnott. • His partner, Al Vanderford officially joined Zodiac Adventures this year. • Located in Depoe Bay, OR – “The Whale Watching Capital of the Oregon Coast”. • The only non-fishing whale watching company in Depoe Bay.

  3. Products & Services • Zodiac Whale Watching • Scuba diving trips • Multiple trip options • Videotaping of the trip • “No seasickness” guarantee • Interactive website

  4. The Competition Three main competitors: Joan-E Charters Tradewinds Dockside Charters

  5. Fast, exciting Zodiac boats. Less seasickness. Friendly and knowledgeable boat captains. No overcrowding on the boats. Up Close Whale Watching!!! Zodiac Adventures is Superior

  6. Market Plan Recommendations: • Get Repeat Customers • Create a Customer Database • Search Engines • Update web page • Implement New Pricing Strategy • Create a New Brochure • Advertise in Phone Books • Target College Students • Work With Travel Agents & Local Bed & Breakfasts

  7. 40% of this years customers have been repeats. Great word-of-mouth advertising. Cheaper than trying to get new customers. Repeat Customers

  8. Benefits: Can see what advertising media is working. Can see where most of your customers are coming from. Contact information. Costs: $39.95 - Can purchase “My Advanced Database” software from Apple.com - Jim & Al are very computer savvy and can build a database for Zodiac Adventures on their own to save money. Customer Database

  9. Benefits: Makes the company easier to find. Can get more hits on the website. Can increase profits from more people booking trips. Costs: Free! It does not cost anything for Zodiac Adventures to get there name on search engines www.yahoo.com www.msn.com Search Engines

  10. Benefits: Nicer looking home page. Counter to check how many hits they get. - More interactive. Costs: Free! Jim & Al already update their own web page. Making changes should be simple, fast, & inexpensive. Update Web Page

  11. Benefits: Increased sales from families. Less bartering on prices for kids. Costs: - Lower profit margin on kids/seniors. New Pricing Strategy New Prices ½ hr. 1hr. 1 ½ hr 2hr. Adults $15 $25 $35 $45 Kids $11 $20 $28 $38 (under 11 & over 65)

  12. Benefits: More information. Eye-catching. Can be placed up and down the coast line. Costs: -More expensive. $431 for 1000 brochures vs. $75 for 2000. - Traveling expenses. New Brochure

  13. Benefits: Get regional advertising in “Coastal” sections. Keep up with the competition. Long advertising life. Costs: Expensive $566.40 a year to advertise in one phone book for a ¾” tall, 1 column wide ad with 5 lines of text. Advertising in Phone Books

  14. Benefits: Advertise before busy Spring/Summer holidays. They are in our target market. Costs: Fairly inexpensive, roughly $30 per paper per year. Limited reach. Target College Students

  15. Benefits: Offers people a package deal with a hotel, whale watching, and other coastal activities. Can reach the customers in our target market because they are more likely to stay at bed and breakfasts. Costs: Travel agent gets 15% of the total profit for each customer they send to Zodiac Adventures ($3.75 per adult). Hard to get nice hotels and bed and breakfasts to stock your brochures. Travel Agent & Local Bed/Breakfast

  16. Financial Information • Yearly Ongoing Costs: $70,584 • Yearly Average Revenue: $69,310

  17. Total Recommendations Costs: • Projected Costs of Implementation :$2420.35. • To cover these extra costs, needs an additional 8 adults or 12 kids each month to go whale watching for 1hour.

  18. In Conclusion… In the words of Jim & Al: In the words of Jim and Al: “Whale Watchers get more tail!” "Whale Watchers Get More Tail!"

  19. Any Questions?? Questions or Comments?

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