Effective Follow Up Through Data Collection How to get the data and effectively use it

2. Effective Follow Up Through Data CollectionHow to get the data and effectively use it Presented by: Jordan Hatch

3. Meet Jason

4. How can anaging 80’srock starstay in the game?

8. Plan Collect Use

9. Plan Collect Use

11. Target User Identification

12. 2 Kinds of Data Demographic Psychographic Data that is implied based on the actions of the contact. Interested in Trying to achieve Video rating Looking for Fears Data that is expressly asked for and given. • First Name • Last Name • Email • Clicked Link • Filled Out Web Form

14. Fans Demographic Psychographic Getting into social media Want to go back in time to “the good old days” Nostalgic – they remember the past Want to interact with the band Looking for an escape “You’re old like me” • 40 – 70 years old • Male and Female • Middle / Upper class • Have kids • Set in their career • Have some discretionary income

16. Artists Demographic Psychographic I can do that too… Looking for music career guidance Looking for a “big break” Nostalgic “I used to be in a band” Early adopter / bleeding edge of music technology Tech savvy • 15 – 70 years old • Mostly male but some female • Singers / Lyricists • Plays guitar, drums, keyboards, or bass • Proficient at their instrument • Band experience

17. Who is your target audience?

18. Plan Collect Use

19. Sign up for my newsletter! Contact Us Old School Methods Don’t Work Like us on Facebook Follow us on Twitter Subscribe to our blog

20. WHY

26. 2 Step Web Form Campaign

27. Plan Collect Use

28. 16% of marketerscollect behavior or activity data but don’t use it 30% of marketersdon’t collect behavior or activity data

30. Saved Searches and Stats

31. ROI =

32. Campaign Branching

33. Now go be a Data Gathering Rock Star