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Types of Relationships. Social scientists are interested in discovering functional relationships between variables. In particular, researchers look for: correlations (association, covariation) among vaariables differences between groups or conditions. The nature of causation.
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Types of Relationships • Social scientists are interested in discovering functional relationships between variables. • In particular, researchers look for: • correlations (association, covariation) among vaariables • differences between groups or conditions
The nature of causation • Cause-effect relationships--causation is always inferred, never directly observed • “functional” relationships • one thing correlates with, or is associated with another (correlation) • one thing predicts or explains the amount of variance in another (analysis of variance) • one thing has a direct effect on another (path analysis, multiple regression)
Graphic Representations of Relationships (dependent variable) Note: “3/4 rule” the convention is to make the Y axis 3/4 of the length of the x axis Y-axis (independent variable) X-axis
Correlations • displaying correlations using a scattergram • linear relationship • can be positive or negative • curvilinear relationship • also known as nonmonotonic relationships, quadratic trends, “u-shaped” or “inverted-u” • requires a minimum of three levels of the variable being investigated • no correlation • spurious effect
Do employees who drink a lot of coffee take more bathroom breaks? frequency table scatterplot
Illustration of Scatterplots • Scatterplots that are closer to a straight line have correlations closer to +1.0 or -1.0 • Must have interval or ratio data • Correlation does not prove causation
Linear versus curvilinear relationships Linear relationship Curvilinear relationship
Differences Between Groupsor Conditions • main effect (changes produced by one independent variable alone) • one-way interaction • interaction effect (changes produces by independent variables acting together, or in concert • two-way interaction • three-way interaction
touch no touch interpersonal touch, social labeling, and the foot-in-the-door effect positive FITD .15 .40 negative FITD .45 .25
communicator physical attractiveness and persuasion attractive criminal unattractive criminal swindler 4.35 5.45 2.80 5.20 burglar
non-significant-interaction A characteristic feature of non-significant interaction effects is that the lines are parallel, or nearly parallel
potentially significant interaction(disordinal or “crossed”)
Illustration of an interaction effect evidence quality low high high quality evidence Source Credibility low high Attitude change 0 1 2 3 4 5 6 7 low quality evidence low high Source Credibility
Illustration of an interaction effect Easy test Test score 0 10 20 30 40 50 60 70 80 90 100 Hard test 500 900
Overlapping normal distributions • Which distribution has the higher mean? Which has the higher standard deviation?
Nonnormal distributions • Positively skewed, negatively skewed , or a normal distribution?
What kind of correlation? • Are people in richer nations happier??