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Explore the evolution of e-business from a historical perspective to current online sales statistics, types of sales, business models, cost-saving benefits, marketing strategies, financial management, communication channels, document control, education and training, and the impact of e-government. Learn how the internet can enhance your business and delve into the reasons behind the Internet Bubble.
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E-Business: Not Just Selling on the Web! Using the Internet to Enhance Business
Internet Penetration • Historical Perspective Telephone 38 years - 50 million Television 13 years - 50 million Internet 4 years - 50 million • English 330 million • Chinese 132 million http://www.witiger.com/ecommerce/ecommercestatistics.htm
Online Sales • 6.2 Billion on Black Friday 2018 (Adobe) • 62% of the Sales were on Mobile devices 2018 (Adobe) • 9 Billion on Cyber Monday 2018 (projected by Adobe) • Steady Growth from 2000 • 20% of GDP from Internet* • Online represented 42% growth is U.S. retail market 2016 * • 394.86 billion in 2016 or 11.7% of total sales * • 2.3 Trillion Wholesale & Retail sales estimated for 2017 Statista* U.S. Commerce Department figures
Type of Sales • business-to-business (B2B) • business-to-consumer (B2C) • business-to-employee (B2E) • business-to-government (B2G) • government-to-business (G2B) • government-to-government (G2G) • government-to-citizen (G2C) • consumer-to-consumer (C2C) • consumer-to-business (C2B)
Type of Online Business Models • Selling a Product - Amazon • Providing a Service – Legal Zoom or Consulting • Free Products but selling access or information
Help Desk & Online Support Save Money by: • Reduces Phone Calls • Faster Response to Customer Needs • Document Depository • Lower Labor Cost
Marketing • Market Research New Market Demographics Current Market Competitors Buyer Demographics • Market Statistics & Economic Projections
Marketing • Product PositioningImage Control Damage Control
Financial • Year End Report • IPO • Project Proposals • Fund Raising
Banking • Online Banking • Online Management of Resources • Capital Acquisition • Public & Private Loans
Auctions / Inventory Reduction • E-bay • Craig’s List • Yahoo • Google
Communications • Company to Customer • Company to Vendor • Company to Employee • Division to Division
Document Control Cost • Publish Documents • Update Documents • Review Documents • Track Documents
Education & Training • Changing Work Force • Upgrade Skills • Just In Time Training
Employment • Advertise Openings • Targets a Population with some Computer Skills • Low Cost to Company.
E-Government • FirstGov (US) • Arizona (State) • Maricopa (County) • Phoenix (Local)
Reasons for the Internet Bubble • Bad Business Plans • Under Estimated Advertising Dollars • Under Estimated Profit Margins • Poor Customer Service