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Website Development Plan for Carlsbad Village Auto Body

Website Development Plan for Carlsbad Village Auto Body. Presented By: Shanna Geldern GBA 573 July 10, 2003. Problem Statement. Carlsbad Village Auto Body’s competition is increasingly showing up online Customers are demanding more information about the company and its services.

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Website Development Plan for Carlsbad Village Auto Body

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  1. Website Development PlanforCarlsbad Village Auto Body Presented By: Shanna Geldern GBA 573 July 10, 2003

  2. Problem Statement • Carlsbad Village Auto Body’s competition is increasingly showing up online • Customers are demanding more information about the company and its services

  3. Business Objective To become more technologically advanced: • Informational website • Aesthetically captivating to viewers • Simple to navigate • Informative • Reflective of business culture • A good communication tool for current and prospective customers • Easy to find through the most popular search engines • Brings in additional business • Internet connectivity

  4. Project Scope • The design, development and launch of an informational website • Microsoft FrontPage • Hosted by 3rd party company based on cost, reliability and support of FrontPage extensions • Search engine optimization • Email account activation for employees running off domain address • Internet connection establishment • Documentation: • Website information (domain registration & hosting, search engine optimization, email accounts) • Internet connectivity account • Training for Company’s Management: • Receiving, responding to, and managing online inquiries from prospects • New email system • Using new Internet connection • Maintenance plan: • Website functionality • Content management • Monthly usage reports • Keyword/phrase updates with search engine optimization provider

  5. Project Schedule

  6. Task Outline

  7. Project Budget

  8. ROI

  9. Thank You! Questions???

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