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The Ultimate Fighter

The Ultimate Fighter. Season 16 | 4Q12 .

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The Ultimate Fighter

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  1. The Ultimate Fighter Season 16 | 4Q12 One of the fastest growing genres in sports, Mixed Martial Arts is a unique blend of various fighting styles from all over the world. In similar fashion, The Ultimate Fighter unites MMA prospects from different walks of life to live, train, and compete for a coveted UFC contract. We’ll share these stories over the course of thirteen weeks to millions of fans. While the talent is awe-inspiring and the passion undeniable, in the end, only one elite fighter will be crowned THE ULTIMATE FIGHTER. Season 2 premieres 9/14/12 Friday night premieres on FX Sunday night replays on Fuel Michael Chiesa, previous winner

  2. The Ultimate Fighter Season 16 Coaches Each season the fighters learn from guys who have been there and done that. The coaches for season 16 are heavyweights Shane Carwin and Roy “Big Country” Nelson. These fan favorites will help mentor and push the contestants over the 13 weeks. Roy Nelson Shane Carwin Winner of The Ultimate Fighter season 10, Roy “Big Country” Nelson is a fan favorite of the UFC. With his impressive agility and skill for a guy his size, he’s an exciting match up and draw for fans of the UFC. With experience against champions Frank Mir and Junior Dos Santos, Nelson has the experience to draw upon and use to help coach season 16’s contestants. Shane Carwin’s rapid rise to heavyweight stardom was slowed in 2011 due to injury. Now, the fan favorite looks to make an epic comeback in 2012. Back and better than ever, he’ll give the contestants advice drawn upon from his fight experience with Brock Lesnar and Junior Dos Santos.

  3. The Ultimate Fighter Season 16 | 4Q12 The Ultimate Fighter series provides different levels of involvement which can be tailored to emphasize key messaging for sponsors. These various integration opportunities provide sponsors with contextually relevant spaces to place their brand messaging! • Gym • Octagon, wall, and locker room signage (octagon example on the right) • Other Features • Multiple customizable features are subject to availability and UFC approval • Fight Replay; Fight Announcement; Fight Clock (example on the left); Weigh-in; Elevators; Custom Vignettes

  4. Corner Cam Feature Overview As the round comes to a close, get up close with each fighter’s corner. The Corner Cam gives viewers an inside look at the trainer’s critiques of the previous round and some their plan of the attach for the next round. Sponsors receive a verbal and visual mention.

  5. Elevators Feature Overview These :10 graphical elements give your product/service an animated look right in the middle of fight-action!

  6. Fight Announcement Feature Overview In one of the most suspenseful parts of each The Ultimate Fighter episode, the next fight match up is revealed. As eyes are locked into which competitors have to step have for the challenge, be a part of the action with your brand verbally and visually mentioned following the announcement.

  7. Keys to Victory Feature Overview Before each fight, we give viewers a look at the strengths and weaknesses of each fighter. We’ll analyze what it will take for each fighter to come out victorious. Your brand would be featured visually and verbally in the segment.

  8. The Ultimate Fighter Production Deadlines | Season 16 • For gym, house and octagon sponsorship integration the deadline for materials is 7/25 • For episodic features, the deadlines are below: • Episode Feature Segment Production Deadline *Air Date • 1601 (Season Premiere) 7/25 9/14 • 1602 7/31 9/21 • 1603 8/3 9/28 • 1604 8/6 10/5 • 1605 8/9 10/12 • 1606 8/13 10/19 • 1607 8/16 10/26 • 1608 8/20 11/2 • 1609 8/20 11/9 • 1610 8/28 11/16 • 1611 8/29 11/30 • 1612 9/5 12/7 • 1613 (Season Finale) 11/30 12/15 • Notes • Final feature execution subject to FOX and UFC approval

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