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Vlasina Lake Ecotourism Promotion and Environment Protection

Влада Републике Србије. Vlasina Lake Ecotourism Promotion and Environment Protection. Content. About the Project Project components Activities and results Outlook on 2015-2020: Priorities for Development. About the Project _____________________________________________________________.

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Vlasina Lake Ecotourism Promotion and Environment Protection

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  1. Влада Републике Србије Vlasina Lake Ecotourism Promotion and Environment Protection

  2. Content About the Project Project components Activities and results Outlook on 2015-2020: Priorities for Development

  3. About the Project _____________________________________________________________ Project initiated in 2011 in partnership with the Municipality of Surdulica and Coca-Cola Company Focus on local economic development in the context of ecotourism promotion and environmental protection in the boundaries of the protected area of Vlasina Vlasina was considered as underdeveloped destination with low number of arrivals, tourist offer that is not structured, no tourism signalization nor basic tools for destination development and strengthening key stakeholders

  4. Project components _____________________________________________________________ Branding and Promotion Capacity building and education Soft infrastructure development Ranger office equipment Project designed to create demand for Vlasina, educate decision makers and local community, empower ranger service and protected area managers and provide framework for local economic development.

  5. Branding and Promotion ________________________________________________________ • Web portal vlasina.rs developed • Brochures and tourist orientation maps designed and printed for key stakeholders • Hiking and biking trails marked in total length of 150 km and created demand for new products in active and eco tourism which resulted in 15% annual growth in arrivals, overnight stays and expenditure • 23 tourism signs designed, constructed and installed on the high way, roads of 2nd category and on the local roads to Vlasina

  6. Capacity building and education ____________________________________________________________ • 83 people from public, private and NGO sector educated on the topics of destination management and tourism product development • 20 stakeholders from public sector including 6 rangers educated on the topic of environmental protection and protected area management • 53 pupils from 5 elementary schools at Jablanica and Pcinja district educated on the topic of environmental protection • 5 project ideas gathered through the “Vlasina Award of Excellence” competition of 75 best students of tourism throughout Serbia

  7. Soft infrastructure development ___________________________________________________________ Seasonal market with 10 stalls and 3 bungalows is constructed Bird watching platform constructed 6 containers for waste selection procured and secured ATV quad vehicle procured for extreme weather conditions and help to the local community Annual increase in arrivals, expenditure and overnight stay is 15%

  8. Ranger office equipment _____________________________________________________________ Ranger office capacitated to work in severe weather conditions, with the focus on reaching out to population in remote areas in case of extreme weather conditions Procurement of the containers for selective waste management in the protected area In partnership with WWF training for rangers and local community organized

  9. Outlook on 2015-2020: Priorities and development ______________________________________________________________

  10. Outlook on 2015-2020: Priorities for Development _______________________________________________ • To secure unique know – how for destination development and local community involvement • To encourage local community towards entrepreneurial skills and at the same time to preserve natural heritage • To access international experience in the field of local economic and ecotourism development • To address issues of local economic development to key government stakeholders • To address unique convening power • To establish network of companies and further encourage development of CSR programms that focus on local community and environmental protection

  11. Outlook on 2015-2020: Priorities for Development UNDP will follow up with the draft of the project document until end of December 2014, Private sector feedback will be essential for the final design of the project document, Private sector commitment is expected during 2015.

  12. Влада Републике Србије Thank you very much for your attention and participation milan.culic@undp.org www.rs.undp.org

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