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How to sell the right HE service to employers and employees

How to sell the right HE service to employers and employees. Kim White Chief Executive Intelligent Career Development Ltd. or…. Unchaining Higher Education – Part Two ….from concept to commercial reality. The Key Steps. Market research Infrastructural design Costing and commissioning

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How to sell the right HE service to employers and employees

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  1. How to sell the right HE service to employers and employees Kim White Chief Executive Intelligent Career Development Ltd

  2. or….. Unchaining Higher Education – Part Two ….from concept to commercial reality

  3. The Key Steps • Market research • Infrastructural design • Costing and commissioning • Promotion and advertising • Operational logistics • Financial returns

  4. Market research • Definition of CPPD • WMRO • Product/service core concept • Localised, targeted survey • Analysis of data • Selection of priorities • Product/service offering defined • Price sensitivity – value for money

  5. Infrastructural design • Pedagogy • Learning media • IT platform • Quality assurance • Financial framework - charging • Registration • Student support

  6. Costing & commissioning • Price drives cost – affordability and worth • Cost components of development • Cost components of delivery • Research of specific markets • Distillation of needs • Selection of source for solution • Specification of solution

  7. Promotion & advertising • Brand specification • Overall promotional strategy • B2B and B2C • Channels and media • Pitches, messages, slogans • Placement and timing • Copy and images • Monitoring

  8. Operational logistics • Sourcing of supply • Service level agreements • Pilots • Commercial launch • Feedback, evaluation and refinement • Repeat delivery – business-as-usual • Repeat business – loyalty • Customer service standards - charter

  9. Financial returns • Gathering payments • Distribution of revenues • Cost drivers and controls • Cash flow forecasts • Profit projections • Reinvestment and growth • Expectations v reality – budget v actual • Non-cash gains – reputation, goodwill and intellectual property

  10. www.intelligent-career-development.com 0800 953 5351

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