1 / 32

Increase Online Presence and Improve Reputation for Local Businesses

Learn how digital marketing solutions can help local businesses improve their online presence, increase customer reviews, and attract more customers.

rbarron
Download Presentation

Increase Online Presence and Improve Reputation for Local Businesses

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital Marketing Solutions for Local Businesses

  2. Buying decisions are made online. 60% 75% 83% 83% 85% In 2016, 92% of consumers read online reviews before visiting a business. 94% of consumers would use a business with a four star rating! 2011 40% 2012 2013 2014 25% 2015 17% 17% 15% Before Entering a Store In-Store

  3. First impressions are made online The Zero Moment of Truth Interest Partner Advertising: SEM, Email/Text Marketing, Display, Print Ads, Radio, TV, Loyalty programs, Deals. Research Search engines, online reviews, ratings, relevant articles, word of mouth. The business’s reputation is what consumers say it is. Purchase In-store experience: talked with salesperson in-store, read product brochure, tried sample product. The decision to purchase is made. Experience Post-purchase experience: Facebook post, tweet, review, discuss with friends, blog, Consumer compares expectations.

  4. How does your virtual doorway look? The pillars of your online presence Listings Reputation Social Website Search Is your business listed online? Is the information accurate? What are consumers saying about your business online? Are you listening to your online customers feedback? How’s your website experience? Is it optimized for mobile? Are you showing up at the top of Google search results?

  5. Listings

  6. Listings Your business listings — business name, phone number, address, website — are a crucial element to your business success. Consumers need to find you, on the web and in the streets!

  7. Here’s what you need... These 4 sites account for 85% of all online search traffic. And these social sites are a must-have! “I can do all of this work for you! Fast, easy and affordable!”

  8. And a strong presence across the web [24]7 411.ca 411info Access Together Acura Addresses.com Admedia Advameg Advertise.com Advice.com Agero Aisle50 Alk Technologies Allpages.com AlterGeo Alteryx AmericanTowns.com Answers.com anywho.com AOL Apartmentfinders.com apartmentguide.com Apple Maps App.net AroundMe.com Ask.com AT&T ATD Austin Atlanta NewHomes AYO Technology-WebSite Alive B2Byellowpages.com bckyrd.com beachcalifornia.com Belo Best Of The Web Local Bing Biz Scrambler Blackberry BMW Boorah BrightData Bundle.com Business Directories of Texas BusinessSearch.com Care.com Cars.com Centzy.com ChaCha Search challama.com Chamberofcommerce.com Chewsy Chrysler City-data.com City.com CityBot Citygrid CityMaps Citysearch.com CloudMade Cloudy Clutch Shopping Comcast.net Search Consolidated Communications Contextuads.com Contractors.com CoPilot Cornerstone Group Coupon Sherpa CouponMap CrowdSpot Databanq DataSphere DDC Dealsplus Denso Dexknows Directory Avantar Dirxion DoctorWait.com Dogpile Dogtime Media Driverside Earthlink.com Eating Places Echoer Edmunds eGood eGumball Elocal eLocal Listing eMbience eServiceLog ezlocal.com EveryScape.com EZToUse.com Facebook.com Family Finds FeedMe fetchtoto.com Fieldforce First Street Live Fivestar Software Fizzlocal Focus Local Foodie Ford Foursquare Free411.com gapNsnap Gas Station Checker GenieKnows.com Getlisted.org GiftCards.com GM GoLocal247.com GoodInfo Google Groupon Gvidi Harman HelloMetro.com Herald.com Hibu Hineighbor.com Homeplete.com Homesandland.com Homestore Honda Hoodoyou Hostway Hotbot.com Hotfrog.com Houzz.com HTC Hyundai iGoLocal.com Indeed.com Infiniti InfoSpace.com Infutor Innova Electronics Insiderpages Intel Intelius Intellistrand InTheMO.com Intuit Jetpac JiWire Judy's Book Justclicklocal.com Keen.com KGB Kia KSL.com Kudzu.com Larky Lexis Nexis Lexus Likeness.com LivingSocial Local.com Localedge.com localpages Localscope Localsearch.com LodgeNet Looksmart.com Lumatic Magicyellow.com MakeItLocal MamaAlwaysSays MapMyRun MapQuest Menu pages MerchantCircle Metroland Publishing metropolist.com Microsoft (Bing) MidwestYP.com MindMeld Mobifind MojoPages.com MyCity MyCityWay.com MyCoupons.com Mylocalheadlines MyLocally mymove.com Mywebyellow Nara News-Gazette Nissan Nokia Nomao OnMedia OnStar Oomea Openlist.com Paradine patch.com Patriot Phonebook Pelopidas Picksie Pioneer Pioneer Directories Place of Mine PlaceIQ Planapple PlanetDiscover.com Pokitdok Porsche PowerProfiles PulseLA Radarfrog Radiate Media Radius Intelligence ReachLocal realtor.com Reply.com Restaurants.com RightWay RoadTrippers Rocket Fuel Saga Salespider.com Samsung Search Initiatives Searchbug.com SeccionAmarilla Seekitlocal.com Sense Network SEOmoz Shoptopia.com ShowMeLocal Smart Marketing Team Snoox Southern Directory Publishing (YPsouth) SpecialsAgent.com Speed Run SpeedSpot Spotcast spotlikes.com Spotzot Sprint Subaru SuperPages.com Surewest Switchboard.com TechnoCom Tele Atlas (TomTom) TeleNav Teleroute Therapists.com Theredbook.org Time Out New York Town Planner Toyota Trafficengine.net TravelShark Tribune Interactive TripAdvisor Trulia TruPro Twitter.com UpMeSocial.com Urban Mapping Urbanspoon usdirectory.com V-enable.com Vendasta Verizon Vernon Publishing VerveMobile.com Veveo Viewpoints Local VisiKard Voltari Walkable Restaurants WalkScore.com Walt Disney Weblocal.ca WeddingWire.com Where Inc. Whisper White Pages WhosCall Whowhere.com Why Wait Wimgo.com World Media xAd XO Group Yahoo Local Yellowbook.com Yellowbot Yellowmoxie.com Yellowone YellowPageCity.com Yellowpages.com Yellowusa.com Yellowzip.com Yelp YP Zenrin Zidster.com Zipcodez.com ZipLocal Search engines Review sites Social sites GPS, vehicle navigation

  9. Reputation

  10. Reputation Do you answer phone calls coming into your business? Do you address your callers needs? Reviews are a public form of consumer communication — do not ignore your online reputation!

  11. A positive online reputation means… And it’s a lot, we know! Monitoring Managing Responding Generating Do you know what’s being said about you online? Once you find it, what are you going to do about it? Actively engage in conversation... ...to positively promote your brand!

  12. Publicly promote the positive, privately respond to the negative

  13. Why reviews are important Influence page rank up to 10% Increase website visits up to 25% Showcase success with positive reviews Gain the trust of prospects with real feedback Increase revenue!

  14. Reviews =

  15. Social

  16. Social Everyday consumers are declaring their buying intentions, asking questions, and trying to create relationships through various social media channels. Are you listening?

  17. 1.59 billion users Car shopping time! Audi A4 or BMW 328i? — feeling excited! 500 million users 433 million users 310 million users @thegap does the billy oxford dress shirt come in size xxl? #helpme 300 million users 100 million users Kitchen reno completed! Thanks to the Home Depot on Third Street for all their help! 50 million users 40 million users

  18. Successful social media marketing …is about three things Customer serviceEasy monitoring and publishing capabilities Generating leadsActionable leads that bring in actual dollars Building fansProfiles with informative and entertaining content

  19. Website

  20. Website According to Google, the most sought after information on a business's website is phone number, address and hours of operation. Is that information easily available on your mobile responsive site?

  21. Here’s what you need...

  22. Website + Reputation + Listings + Social Makes for a successful online presence The perfect website for a business has correct location information with a map (listings), recently left positive reviews (reputation) and linked active social media feeds (social). How does your website add up?

  23. Search

  24. Search Search Engine Marketing refers to all marketing tactics used to ensure your business can be easily discovered by customers on search engines like Google, Bing and Yahoo. Screenshot Goes Here. Does your business appear on the first page of search?

  25. Monthly task reports Proof of performance

  26. 24/7/365 monitoring of your virtual doorway Review site listing, claiming, positive and negative responses Social posts each week on Facebook, Twitter, and Google+ Listings and citations are claimed and monitored Daily email alerts to up to six members of your management team Login for the responsive Business Center What to expect in 6 months…

  27. Protector The Protector Package is the best solution for the busy individual who wants to participate in some aspects of their digital presence but recognizes the power of monitoring and building an online reputation through reviews. Key Benefits: Your business listings are corrected and quickly synced to 40 key sites in 30 days and we continue to grow your listings across the internet All of your reviews will be quickly and professionally responded to by our team of reputation experts, 24/7/365! Email alerts of any online activity & monthly reports Mobile friendly responsive Business Center to manage all online activity - view every review, comment and message written about your business on the web. LISTINGS REPUTATION SOCIAL

  28. Protector PLUS Most Popular iv The Protector PLUS Package is ideal for businesses who want to grow their reach, build or enhance their online presence, and generate positive word of mouth online in order to attract new customers. Key Benefits: Your business listings are corrected and quickly synced to 40 key sites in 30 days and we continue to grow your listings across the internet. All of your reviews will be quickly and professionally responded to and we will generate new reviews! Monthly social media plan with 2 posts a week on Facebook, Google Plus & Twitter LISTINGS REPUTATION Email alerts of any online activity & monthly reports SOCIAL Mobile friendly responsive Business Center to manage all online activity - view every review, comment and message written about your business on the web.

  29. Protector PRO The Protector PRO Package is the ultimate brand builder. It combines a powerful suite of tools with a professional mix of services, allowing you to generate and manage online reviews, build a social audience, and boost your presence across the web. Key Benefits: Your business listings are corrected and quickly synced to 40 key sites in 30 days and we continue to grow your listings across the internet. All of your reviews will be quickly and professionally responded to and we will generate new reviews! Monthly social media plan with 4 posts a week on Facebook, Google Plus & Twitter Email alerts of any online activity & monthly reports LISTINGS REPUTATION SOCIAL Mobile friendly responsive Business Center to manage all online activity - view every review, comment and message written about your business on the web.

  30. x DIY Toolkit The DIY Toolkit is the best solution for the individual who has more time and likes to take control of all aspects of their digital marketing and online presence. It provides you with an all-in-one suite of tools to help you monitor and manage reviews, listings, and social conversations online. Key Benefits: Your listings are instantly synced to over 40 sites and distributed to up to 300 sites! A suite of online tool to help you monitor and manage your listings, reviews and social activity all in one place Mobile friendly responsive Business Center to manage all online activity LISTINGS REPUTATION SOCIAL

  31. Kenny Gregg KG Marketing Ventures Inc EMAIL kenny@kgmarketingventures.com PHONE (916)585-4290(916)508-0147 SOCIAL • http://Linkedin.com/in/kennygregg/ facebook.com/kennygregg @kgmarketing WEBSITE www.kgmarketingventures.com

More Related