Distinct or … Extinct Tom Peters Seminar2000 Fairfield 23 June 2000

1. Distinct or … ExtinctTom Peters Seminar2000Fairfield23 June 2000

2. Welcome to Day No. 1 of THE [NO BULL] NEW WORLD ORDER!

3. Pentium III 800MHz: $42,893.00/#Hermes Scarf: $1,964.29Saving Private Ryan on DVD: $874.75Mercedes-Benz: $18.98Hot-rolled steel: $0.19Source: Fortune (3.20.00)

4. An Age of Passion:1 Year = 1.5 Wal*Marts03.27.99: $167B03.27.00: $555BP.S.: Wal*Mart = #8 in 2000

5. No Wiggle Room!“Incrementalism is innovation’s worst enemy.” Nicholas Negroponte

6. Just Say No …“I don’t intend to be known as the ‘King of the Tinkerers.’ ”CEO, large financial services company (New York, 5-99)

7. 64/24

8. Goal?

9. Welcome to the Land of the True Believers!“We have the ability to turn the economy upside down, to enhance lives, and to drive civilization forward.”Michael Saylor,MicroStrategy

10. “It means nothing less than the total reinvention of this company.”

11. Jacques’ New New FordFord + MSN CarPointFord + Yahoo!Ford + Oracle [Now Covisint] Ford + HP/WorldcomEtc.Etc.

12. “We are in abrawl with no rules.”Paul Allaire

13. S.A.V.

14. T.T.D.sThe next slide is the first of many “T.T.D.” activities. I.e.: Things To Do. These are by and large shorthand forms of training exercises I use. Also: Most of these T.T.D. slides have accompanying Notes.(See following sldie.)Tom Peters

15. T.T.D./True or False:“incrementalism”VERSUS“innovation”?

16. Notes Page • This is a daunting issue. There is no “right answer.” But it merits constant, conscious debate. Consider the value of incremental change. [Kaizen, etc.] And discuss whether or not this thwarts “BIG” initiatives aimed at wholesale reinvention. • Also: Consider … “Can we do both?” [I’m not sure.] P.S.: This crucial issue holds for Finance Departments as much as Product Divisions. And it holds for the smallest and newest of businesses! THIS DEBATE IS WORTH LOTS OF TIME! KEEP IT PRACTICAL!

17. Tom Peters Seminar2000Brand Everything:Distinct or Extinct!

18. StructurePart I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

19. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

20. Forces @ Work IThe Destruction Imperative!

21. Forget > Learn“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”Dee Hock

22. “It is generally much easier to kill an organization than change it substantially.” Kevin Kelly, Out of Control

23. “When asked to name just one big merger that had lived up to expectations, Leon Cooperman, former cochairman of Goldman Sachs’ Investment Policy Committee, answered: ‘I’m sure there are success stories out there, but at this moment I draw a blank.’ ”Mark Sirower, The Synergy Trap

24. [ Headlines 06.15.00: Your Call!Bell Atlantic-GTEvs.Lucent]

25. “Talent” and a $2Tenterprise??????

26. [Some people enjoy the corporate life.Then again, some people enjoy nipple clamps.Source: Ad tag line, FreeAgent.com]

27. “Acquisitions are about buying market share. Our challenge is to create markets. There is a big difference.” Peter Job, CEO, Reuters

28. “Our ideal acquisition is a small startup that has a great technology product on the drawing board that is going to come out in six to twelve months. We buy the engineers and the next generation product. …” John Chambers, Cisco

29. Pentium III 800MHz: $42,893.00/#Cisco Engineer: $19,000.00Hermes Scarf: $1,964.29Saving Private Ryan on DVD: $874.75Mercedes-Benz: $18.98Hot-rolled steel: $0.19Source: Fortune (3.20.00)

30. Dept. Head I = Sports G.M.Dept. Head II = V.C.

31. G.M. = The Recruitment and Development of Top Talent. [Period!]V.C. = Bets on “Talent.” Bets on Projects. [Period!]

32. Silicon Valley Success [Failure?] Secrets“Pursuit of risk”: 4 of 20 in V.C. portfolio go bust; 6 lose money; 6 do okay; 3 do well; 1 hits the jackpotSource: The Economist

33. Expected “Batting Average”?Intel’s venture fund: 275 investments, $8BSource: Fast Company , eCompany

34. Net World!Act now. Analyze later.Avram Miller

35. [TP to Chain Owner …“Do 5 deals before you go home!”]

36. “Steve Ross had a wonderful philosophy: People get fired for not making mistakes.”Bob Pittman

37. And for the 6-Person Group??Send one “Cool Dude/Dudette” out to find something Cool, work with a Cool Customer, etc. [The “Micro-Skunkworks Strategy”]

38. T.T.D.Evaluate your portfolio of projects [and people]: Are you placing enough interesting [long shot?] bets?

39. Notes Page • Be brutally honest! • Hint: This holds for you and me as individuals as well as for our unit.

40. C.E.O. to C.D.O.

41. The [New] Ge WayDYB.com

42. “Change the rules before somebody else does.”Ralph Seferian, VP, Oracle

43. “It used to be that the big ate the small. Now the fast eat the slow.”Geoff Yang, IVP/ (Institutional Venture Partners)

44. The Gales of Creative Destruction+29M = -44M + 73M+4M = +4M - 0M

45. Paradox ReduxAtlanta: +113,600 = #1 metro areaLayoffs [major]: BellSouth, Lockheed, Coca-Cola

46. T.T.D.Are You DYB.com-ing?

47. Notes Page • So … what … exactly … are you doing to DESTROY what you [and yours] are today? List every Project that aims to ATTACK today’s “culture” and assumptions. Be specific!

48. Brand InsideBrand Org: Lean, Mean, Linked & Electronic

49. 108 X 5vs. 8 X 1** 540 vs. 8

50. And Now the Equivalent …White Collar Revolution!