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Unlock Your Church’s Growth Potential

Learn how to attract and retain visitors to your church by understanding their needs and creating a welcoming environment. Discover the key factors that influence visitors to choose and return to a congregation. Implement strategies such as making and inviting friends, enhancing worship experiences, and establishing a visitor follow-up program.

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Unlock Your Church’s Growth Potential

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  1. Unlock Your Church’s Growth Potential • How to Get Visitors to Come to Church and Then Return Again and Again • By R. Steven Norman III, • Southern Union Conference Communication Department

  2. How to Get Visitors to Return Again and Again I. Understand what visitors are seeking when they visit your church • Fellowship • Acceptance • A sense of belonging

  3. Why Do Visitors Choose to Visit a Congregation? • Someone I know invited me – 32% • Easy to get here – 32% • Pastor’s sermons and activities – 11%

  4. Lessons: • Most people visit because they received a personal invitation from someone they know. • The fastest growing churches grow because they have large numbers of members inviting their friends to church.

  5. Why Do Visitors Return? • Quality of Sermon – 36% • Friendliness of People – 32% • Overall Worship Experience – 30% • Style of Pastor – 18% • Sense of God’s Presence – 17%

  6. Lesson: • Relevant preaching that meets needs, and a good worship experience brings visitors back.

  7. Three Ways You Can Help Your Congregation Grow . . . • Make and invite friends • Enhance worship experience for visitors • Establish a visitor follow-up program

  8. Make and Invite Friends • Expand your circle of friends. Plan to meet one new person each week. • Turn friendships into saving relationships. • Invite friends to attend church with you. • Reach beyond your circle, and befriend visitors and new members.

  9. Enhance Worship Experience of Visitors • Parking Lot to Pew Ministry • Parking Lot Attendants • Greeters • Welcome Center • Ushers • Shepherds

  10. Visitors Kit • Your most important printed piece! • It gives visitors reasons to return. • It goes home with visitors. • It advertises your church to your visitors’ family and friends.

  11. Contents of Visitors Kit • Folder • Visitor Registration Card and Name Tag • Personal letter from pastor • Magnetic Business Card • Personalized pen • Ministry Brochure • Steps to Christ or tract on how to accept Christ • Fliers about upcoming events • Map of Church

  12. Everyone is an Ambassador • Inviting visitors and making worship a good experience is everyone’s responsibility. • Ritz-Carlton Motto: “We are ladies and gentlemen who treat our guests as ladies and gentlemen.”

  13. Visitors Follow-up Program • Organize and train Church for Visitor Follow-up • Process Guests Registration Cards • Enter into church management software. • Make computer printout of visitors. • Contact Every Visitor by Monday • Telephone call to thank them for their visit, and set an appointment to visit them. • Personalized letter from pastor on Monday. • Visit on Tuesday evening. • Pray for Visitors

  14. How to Get Started • Have a “Bring a Visitor” Rally Day • What to do on Rally Day • Help members understand why visitors visit, and how to help them return. • Encourage members to make and invite friends. • Recruit members for “Parking Lot to Pew Ministry.” • Teach how to love visitors and new members. • Recruit and train members for visitor follow-up.

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