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Brand Relevance: Campaigns targeting HW+Ch. Radio increases brand relevance by 41% for campaigns targeting housewives and children. Average uplift in people like me score, exposed to radio ads vs. not exposed to radio ads. Source: radioGAUGE from the RAB. 41% uplift.
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Brand Relevance: Campaigns targeting HW+Ch Radio increases brand relevance by 41% for campaigns targeting housewives and children Average uplift in people like me score, exposed to radio ads vs. not exposed to radio ads Source: radioGAUGE from the RAB 41% uplift Base: 99 campaigns targeting HW+Ch; average radio spend £343k
