Download
1 / 1
10 likes | 130 Views
Brand Relevance: Campaigns targeting HW+Ch. Radio increases brand relevance by 41% for campaigns targeting housewives and children. Average uplift in people like me score, exposed to radio ads vs. not exposed to radio ads. Source: radioGAUGE from the RAB. 41% uplift.
E N D
Brand Relevance: Campaigns targeting HW+Ch Radio increases brand relevance by 41% for campaigns targeting housewives and children Average uplift in people like me score, exposed to radio ads vs. not exposed to radio ads Source: radioGAUGE from the RAB 41% uplift Base: 99 campaigns targeting HW+Ch; average radio spend £343k
