G321 MEDIA A.S COURSEWORK EVALUATION GUIDANCE

1. G321 MEDIA A.S COURSEWORK EVALUATION GUIDANCE ADVICE

2. Part 1 - Brief (200 words) (Blog Entry)Individual • What brief were you working to? • Preliminary exercise: Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule. • Main task: the titles and opening of a new fiction film, to last a maximum of two minutes. • Explain the title and what happens in your opening sequence making reference to the treatment? (don't be too descriptive) • Explain the sub genre

3. Part 2 - Who would be the audience for your product? Brief word doc.. 200 approx (individual) • Who are the target audience? habits/lifestyle/media consumption (not just/age/gender/skin colour) • What pre- production research did you conduct with them? (Questionnaires, Result Graphs, Audience Profile) • How did you use it? (Pretend that the narrative we developed was in response to the target audience profile we developed)

4. Brief word Part 3 - What kind of media institution might distribute your media product and why? doc.. 200 approx (individual) • Use real examples of companies • Working Title, Warp or one of the big American Studios? How might all of these different institutions produced the film differently? How might have budget, style or content been effected? • Use examples of films with the same genre/ same audience and films they have distributed. • Refer to the films you researched in your blogs.

5. Part 4 - In what ways does your media product use, develop or challenge forms and conventions of real media products?(500 words or equivalent) (Group) • This is a textual analysis section demonstrating how you have used the codes and conventions for your genre and those for an opening title sequence. You need to link this to real texts you watched as part of your planning and research. Here you highlight the main features/signs/conventions of your text to demonstrate to the examiner that you have understood the role of an opening sequence and to show that you understand genre codes and conventions. • Narrative (how have you established a plot?) • Complication/Significant event before credits-Why? Will it be linear or non-linear by flashing to before the event? • Genre (where does it look like your chosen genre?) • Camera, angle, shot movement and position (Refer to specific shots) • Continuity & editing (verisimilitude?) (Pacing, Rhythm?) • Sound (discuss silence as well as the music!) • Mise-en-scene (Costumes, Location, Props etc..) • Typography (Font Colour and Size for Titles) • Iconography (Visual conventions of the genre)

6. Part Five - How does your media product represent particular social groups? (500 words) (Group) • Here you should comment on your use or subversion of Stereotypes/Ideology • Refer to Media Language in your response, almost as if it was your TV Drama Exam. • How do you represent-Women. Young People, Men, Parent (even as absent) Do you challenge stereotypes or use them? Would you have challenged them in the rest of the film if you haven’t already? • You might wish to deal with how you constructed representation through some of the following: • camera, angle, shot movement and position • editing • sound • mise-en-scene • expressionism (lighting; colour) • typography • iconography

7. Part Six - How did you attract/ address your audience? (Video/ Blog Entry) 250 words approx • Refer back to your planning and your audience feedback here to fully address the question • We haven’t handed out feedback questionnaires yet but you can prep these to complete upon our return. • Do you think you have reached your target audience? • What did you include when planning your production that you thought would appeal to your audience? • Using quotes from the audience feedback address how these did appeal and why? • Overall what else has been successful in your production according to audience feedback? (technical/ organisational/ audience) • What was less successful? (audience feedback) • How could the work be improved?

8. Part Seven - What have you learnt about technologies from the process of constructing this product? (300 words) • This section should concentrate on the key decisions and revisions made in preproduction/production/post production in light of technology and skills • What key decisions did you make about technology during pre-production/production/ post production? • Why were these decisions made? • What technology did you use at each stage? (you need correct names and to identify how/ where/why used) • What were successful uses of new technology in your production process? • What were less successful? • What have you learnt? • Blogging, Wordle, Excel Graphs, Social Networking, Dv Camera, Adobe Premiere etc...

9. Part Eight - Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? (200 words) • We will complete this on our return