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Checklist: Basic On-page Site Auditing

https://anythingseo.wordpress.com/2018/05/09/checklist-basic-off-page-site-auditing/

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Checklist: Basic On-page Site Auditing

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  1. CHECKLIST BASIC OFF-PAGE SITE AUDITING ANYTHING ABOUT SEO

  2. SITE AUDITING Site auditing is the first step in search engine optimisation. It gives you an overview of the current website status and actionable recommendations for improvements. To learn more, you can read my previous post about its frequently asked questions. It tackles the basics from definition to cost. I also listed ten tools that will help SEO auditors analyse and improve their websites. There are two parts of site auditing: on-page and off-page. On my previous post, I have discussed the basic on-page site auditing and its factors: indexing and redirect checks, crawl issues, site speed, and search console.  To cover the second part of site auditing, I’m going to write about the basic off-page checklist. Like my previous post, this article aims to simplify Matt Jackson’s Basic Audit Checklist.

  3. WHAT ARE THE PARTS OF OFF-PAGE SITE AUDITING? Off-page site auditing has the following parts: link analysis, user experience, competitor analysis. These parts should be checked and noted because it has an indirect effect on the site’s SEO.

  4. OFF-PAGE AUDIT LINK ANALYSIS Use Ahrefs to provide the quickest actionable data available Look for broken backlinks in the Backlinks profile Note: mark any pages that are 404 errors and note them to be redirected to a relevant page Use Ahrefs or check with SEMrush to find the lowest quality websites linking to you Look for spammy links or sites that are under DR 4 and note niche related Note: mark spammy links and note them to be included in a disavow file

  5. COMPETITOR ANALYSIS Use Google Analytics to find out any big problems to fix Look for pages with a high bounce rate and low pages per session Visit the main landing pages with the worst user engagement Note: mark anything that might harm user engagement and recommendations to fix found issues Use Panguin to overlay Google updates with analytics data Look for penalties your website might be suffering from Note: mark anything and write an actionable recommendation to fix found issues

  6. LINK ANALYSIS Use domain authority, page authority, trust flow, and citation flow to gauge relative competition Investigate their backlink portfolio Note: understand and mark their SEO strategy for success

  7. CONCLUSION On-page site auditing is not enough. Remember to do off-page site audits too. Start your SEO strategy right by completing the two-part site audit.  

  8. SOURCE https://anythingseo.wordpress.com/2018/05/09/checklist-basic-off-page-site-auditing/

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