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Voice Search Vs. Conversational AI

Voice search may be the beginning of new opportunities for marketers, but conversational AI is the next big thing when it comes to brand differentiation since it adds intelligence through these conversations which provides them more value. It goes an extra mile from the way customers naturally talk.

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Voice Search Vs. Conversational AI

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  1. The innovation of technology created many opportunities for e-commerce. With the invention of Virtual Assistants and other chatbots, Voice Search became implemented. This process is the beginning of a new world for marketers. Quick recall! In a previous post last February, I discussed Voice-First interaction, which is different from voice search. Voice search is more of an AI-based technology, dealing with search engines by making queries using voice, and an alternative process from text-based keyword searching. While Voice-first is a personal assistant that gives you a rundown of your day’s routine when you ask for it, going as far as checking newspapers for you, weather forecast, or read your calendar appointments.

  2. What’s the deal between these two? Following the discussion about the difference of voice search with voice-first, we move onto the distinguishing between conversational AI and voice search. As mentioned earlier, voice search engages with search engines. With conversational AI, it deals more with third-party digital assistants such as Siri, Cortana, Google Assistant, and Alexa. You only ask them questions, and they do more than how we use Google, Bing or Yahoo. Their responses are more than just search engine-based, but they tap into the knowledge graph or their specific knowledge repository (Olson, 2018).

  3. With voice search, it responds only for a query made for an organic search where you are featured. Only then will the assistant consider that as a default spoken response. It maintains the practice of organic search or Basic SEO. Whereas, conversational AI or third- party digital assistants make more than one answer. We mainly interact with these digital assistants the same way we speak to another human. While text-based search comes up with merely one to three words, we engage with conversational AI by asking them full questions to almost complete sentences. They get asked that way because they also give us a signal with their queries and their word choices. It’s like creating a direct connection through meaningful conversations with our customers and potential ones to build relationships.

  4. Voice search may be the beginning of new opportunities for marketers, but conversational AI is the next big thing when it comes to brand differentiation since it adds intelligence through these conversations which provides them more value. It goes an extra mile from the way customers naturally talk.

  5. Source: https://anythingseo.wordpress.com/2018/ 10/16/voice-search-vs-conversational-ai/

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