1 / 9

Concept and Current Status January 18, 2009 New Delhi NoCriminals

Concept and Current Status January 18, 2009 New Delhi www.NoCriminals.com. The Basic Idea. In the current Parliament, there are a number of MPs with criminal antecedents, some of them with serious crimes such as murder, rape, etc. India deserves leadership that is clean and competent

red
Download Presentation

Concept and Current Status January 18, 2009 New Delhi NoCriminals

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Concept and Current Status January 18, 2009 New Delhi www.NoCriminals.com

  2. The Basic Idea • In the current Parliament, there are a number of MPs with criminal antecedents, some of them with serious crimes such as murder, rape, etc. • India deserves leadership that is clean and competent • For 2009, appeal to political parties to not field candidates with criminal antecedents • “No Criminals” idea is simple, direct, focused, easy to understand

  3. Not against any party Source: Association for Democratic Reforms

  4. MPs in large states have cases Source: Association for Democratic Reforms

  5. Complement ingoing efforts • Association for Democratic Reforms’ PIL in Supreme Court made it compulsory for candidates to file Affidavits containing personal information • FICCI has started a series of consultations on ethics and governance • The idea is to complement these efforts of ADR, FICCI, etc. by bringing a whole new set of people who are not yet engaged in this process

  6. The “No Criminals” Approach • Get a number of opinion leaders to sign an “appeal” to political parties and widely publicize the same • Develop a media campaign which is aimed at getting millions of people to appeal to political parties in a visible way

  7. Framework • Let people make the appeal in a visible manner • Time is of essence • Uncluttered, direct message • Message to unite people for action • Needs to be sustained till the last phase of election • Follow up beyond election required

  8. Website:www.NoCriminals.com • Objective is to provide an easy way for people to access information on candidates with criminal records • Website will also be used to communicate with users about upcoming events, etc.

  9. Media “products” • Print ads • TV spots • Data availability for stories (TV/Print) • Radio spots • Jingle for mobile downloads • Lintas Lowe is working on the creative

More Related