Summary of 2008 EOSDIS User Survey & EOSDIS Outreach

Summary of 2008 EOSDIS User Survey& EOSDIS Outreach Carol.L.Boquist@nasa.gov HDF & HDF-EOS Workshop Aurora, CO 10/16/2008

American Customer Satisfaction Index • ACSI is the #1 national economic indicator of customer satisfaction. • Over 40 industries and 200 organizations covering 45% of the U.S. economy use the ACSI. • Over 70 U.S. Federal Government agencies measure more than 120 programs/services using the ACSI. • The survey is conducted by CFI Group under a contract with the Department of Treasury's Federal Consulting Group, Executive Agent in government for the ACSI. • Department of Treasury works with OMB to ensure adherence to applicable Federal regulations such as the Privacy Act and the Paperwork Reduction Act.

Survey Questions The survey contains comment fields and three types of questions: • Rating questions for the ACSI and EOSDIS models • Non-modeled rating questions • Demographic questions • A series of questions are asked for each of the 5 elements of the EOSDIS model: • Product search • Product satisfaction • Delivery • Product quality • Customer support CFI’s methodology quantifiably measures and links satisfaction levels to performance and prioritizes actions for improvement. Challenge is to cover the

Survey Questions Questions need to keep up with changing technology • Refine, add, eliminate questions • But keep the model the same Survey has changed slightly each time • The standard questions measuring satisfaction are the same • 2008 survey was shorter The challenge is to keep the survey short enough so users are willing to respond, yet long enough to reflect the complexity of the data and understand the needs of the diverse user community.

EOSDIS Data Centers Alaska Satellite Facility DAAC–ASF DAAC www.asf.alaska.edu Synthetic Aperture Radar (SAR) Products, Sea Ice, Polar Processes, Geophysics Crustal Dynamics Data Information System–CDDIS http://cddis.gsfc.nasa.gov Space Geodesy Global Hydrology Resource Center–GHRC http://ghrc.nsst.nasa.gov/ Hydrologic Cycle, Severe Weather Interactions, Lightning, Atmospheric Convection Goddard Earth Sciences Data and Information Services Center–GES DISC http://disc.gsfc.nasa.gov Global Precipitation, Solar Irradiance, Atmospheric Composition, Atmospheric Dynamics, Global Modeling Land Processes DAAC–LP DAAC http://LPDAAC.usgs.gov Surface Reflectance, Land Cover, Vegetation Indices Level-1 Atmospheres Archive and Distribution System (LAADS)–MODAPS http://ladsweb.nascom.nasa.gov MODIS Level-1 and Atmosphere Data Products NASA Langley Research Center Atmospheric Science Data Center–LaRC ASDC http://eosweb.larc.nasa.gov Radiation Budget, Clouds, Aerosols, Tropospheric Chemistry National Snow and Ice Data Center DAAC–NSIDC DAAC http://nsidc.org Snow and Ice, Cryosphere, Climate Interactions, Sea Ice Oak Ridge National Laboratory DAAC–ORNL DAAC http://www.daac.ornl.gov Biogeochemical Dynamics, Ecological Data, Environmental Processes Ocean Biology Processing Group http://oceancolor.gsfc.nasa.gov Ocean Biology, Sea Surface Temperature, Biogeochemistry Physical Oceanography DAAC–PO.DAAC http://podaac.jpl.nasa.gov Sea Surface Temperature, Ocean Winds, Circulation and Currents, Topography and Gravity Socioeconomic Data and Applications Center–SEDAC http://sedac.ciesin.columbia.edu Human Interactions, Land Use, Environmental Sustainability, Geospatial Data, Multilateral Environmental Agreements Atmosphere Data Products

75 75 77 78 ACSI Survey Results 2007 2004 2006 2005 2008 74 ACSI Overall satisfaction How satisfied are you with the data products and services provided by [DAAC]? 78 82 81 80 79 Expectations To what extent have the data products and services provided by [DAAC] fallen short of or met your expectations? 74 71 73 73 73 Ideal How close does [DAAC] come to the ideal organization? 75 72 73 71 76

Survey Comparison

Format Questions In what format were your data products provided to you? What format would/do you prefer?

Results by Format

ESDIS Outreach Purpose: Tell people about us (EOSDIS)! Main message: We have data and tools to use the data NASA EOS and other Earth system science data - managed, archived, and distributed by the EOSDIS data centers • Target the Earth science community • Increase number of new users • Promote interdisciplinary use by existing users Larger message: Significance ofNASA Earth science data • Attract the commercial and applications community • Excite educators and students • Interest the general public Communicate the availability, accessibility, sources, and the value of NASA’s contributions in Earth system science research by highlighting NASA EOS data information, data products, data resources and data handling tools

ESDIS Opportunities Bldg 32 Building 32 entrances, hallways, gallery, ops area Flags, Displays, Posters, Charts Project Data/Info. Providers Web pages NASA HQ Mgrs. GSFC Mgrs. NASA and GSFC employees, contractors Potential employees Potential data users General public Weeklies Monthlies Special requests Nuggets Posters for tours Data provider web pages ASF CDDIS GES DISC GHRC LaRC LPDAAC MODAPS/LAADS NSIDC OCBP ORNL PO.DAAC SEDAC Conferences and Special Events OneNASA (SMD) OneData (ESDIS booth) Cross data center Info providers web pages GCMD WIST/ECHO EMS HDF-EOS Products Blue book (color) DSR sheets (one-color) What’s New (b/w) Targeted posters Animations One page/tri-fold fact/info sheet (ESDIS EDG, HDF-EOS, etc.) Outreach web pages Cross data center web pages (nasadaacs) DAAC Annual Partnerships REASONS Web pages One page fact sheet

Reference Documentation • Contents include: • Remote sensors • Data terminology • Data Centers • How to find and get data • Data tools http://outreach.eos.nasa.gov

Questions?

Summary of 2008 EOSDIS User Survey & EOSDIS Outreach